Senior Manager, Marketing Analytics

New Engen, Inc.•New York, NY

2d•$130,000 - $145,000•Hybrid

About The Position

New Engen is a digital marketing agency focused on helping brands grow smarter through performance-driven campaigns. They blend media, creative, analytics, influencer, and retail strategies. The agency offers long-term partnerships and specialized solutions like Donut Studios (in-house creative) and Acorn Creator Suite (influencer marketing). New Engen fosters a collaborative environment where strategists, creatives, analysts, and makers work together to help brands and each other thrive, emphasizing hard work, humility, and purpose-driven building.

Requirements

7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
Experience with dashboarding and data visualization; Tableau experience strongly preferred.
Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
Curious, proactive problem-solver who thrives in a figure-it-out culture.

Nice To Haves

Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.

Responsibilities

Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
Translate complex data into clear, actionable insights that drive media performance and business outcomes.
Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
Ensure accuracy, consistency, and integrity across analytics outputs.
Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.
Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.
Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.
Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.