Senior Manager – Market Strategy & Planning (Trade Marketing)
About The Position
Reporting to the Senior Director & Commercial Leader - North America, the Senior Manager, Market Strategy & Planning (Trade Marketing) is a leadership role supporting SK-II's growth in North America. The position oversees trade marketing plans and manages a priority customer, with a focus on expanding the brand's business and strengthening its market position. The role develops integrated trade marketing campaigns and channel plans aligned with brand strategy, including promotions and in-store programs. It leads trade planning and implementation, club-channel management, business sufficiency planning, customer partnership development, forecasting, distribution strategy, trade budget management, and go-to-market initiatives. The Senior Manager also partners with sales and headquarters teams to support in-store execution, customer retail sales-force productivity, new product launches, and operational excellence, while managing direct reports and ensuring stewardship requirements are followed.
Requirements
- Bachelor's degree in Business Administration, Marketing, or a related field.
- At least 4 years of trade marketing or sales experience in Beauty/Luxury or related service industries.
- Proven record of working in a diverse, multifunctional team.
- Excellent people-management skills and a demonstrated record of organizational leadership.
- Proven experience in sales operations or market strategy planning.
- Strong analytical skills and ability to interpret market data.
- Excellent communication skills and ability to influence internal and external stakeholders.
- Ability to work with people from different backgrounds and time zones.
- Energetic leadership, passion for success, and ability to engage and energize a team toward higher goals.
- Forward-thinking approach and ability to identify growth opportunities.
- Prepared to consider relocation opportunities throughout a career as business needs and development opportunities arise.
Nice To Haves
- Experience in eCommerce and luxury retail channels.
Responsibilities
- Develop integrated trade marketing campaigns, channel plans, promotions, and in-store programs aligned with brand strategy to drive sales and market-share growth.
- Review trade strategies and pursue continuous improvement.
- Monitor and analyze customer and shopper insights to develop competitive strategies and growth plans across channels.
- Manage monthly forecasting, distribution strategy, and other go-to-market initiatives.
- Monitor and manage the trade budget, identifying opportunities to advance business goals.
- Partner with the sales team to support excellent in-store execution and joint business planning with key customers.
- Manage key initiatives, new product launches, and transitions with operational discipline and strong market execution.
- Work with the headquarters team to develop plans that engage customer retail sales forces and improve productivity.
- Oversee stewardship associated with trade planning and implementation.
- Lead the brand's club channel, including customer- and channel-specific plan development, sell-in planning, execution, and joint value creation.
- Plan for business sufficiency to meet business targets.
- Negotiate and work with customers to build mutually beneficial relationships and long-term strategic partnerships that create value for the brand.
- Drive continuous improvement in sales operations, execution excellence, and stewardship.
- Manage direct reports to strengthen reporting, sales operations, and customer and retailer execution.
- Stay current with relevant external legal and tax requirements and internal stewardship requirements, and act accordingly.
Benefits
- Total rewards include salary, bonus if applicable, and benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
