Digital - Senior Manager/Manager, Customer Insights

Aritzia•Vancouver, BC

4d•CA$100,000 - CA$300,000•Onsite

About The Position

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale. As our data platform capabilities expand, this role will translate data into actionable strategies and playbooks that optimize targeting, personalization, and performance across key moments like sales events and lifecycle touchpoints. You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies. You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value.

Requirements

Strong foundation in analytics, data science, or technical roles, with a demonstrated ability to apply that expertise in business-facing contexts and drive impact.
Deep experience in customer data, insights, or performance marketing with a strong understanding of customer analytics and segmentation, leveraging insights that resonate in the marketplace.
Strong business storytelling, clearly communicating customer insights that are actionable and digestible.
Effectively bridging technical data and business stakeholders while collaborating cross-functionally.
Leveraging AI to enhance insights, decision-making, and overall effectiveness.
Thrives in a fast-paced, high-growth environment and is comfortable building from early-stage foundations.
A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
The ability to collaborate fluently with cross-functional partners
A commitment to quality and investing in results that add value to the business

Nice To Haves

Experience in digital, performance or direct to consumer marketing is a strong asset, though not required.

Responsibilities

Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.
Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.
Leverage customer research, data, and feedback (e.g., surveys) to inform strategies and ensure insights are grounded in the voice of the customer.
Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.