Senior Manager, Lifecycle Program Enablement

Upside•New York, NY

2d•$150,000 - $178,000•Hybrid

About The Position

Upside is hiring a Senior Manager, Lifecycle Program Enablement to lead lifecycle marketing quality and program delivery. The role owns the quality of lifecycle strategy, messaging, and creative across Growth workstreams, while managing the programs, workflows, capacity, and team that turn briefs into campaigns. The successful candidate will serve as a strategic and creative coach to the lifecycle team, lead Programs & Tactical Build Support and the contractor and agent bench, and champion AI-assisted workflows that help a lean team work more effectively. This is a leadership position with minimal hands-on platform work. It requires enough fluency in Braze or comparable marketing engagement platforms to review builds and assess execution; technical platform ownership remains with the Director, Platform & Operations, and MarTech. The role reports to the Director of Lifecycle Marketing and acts as their operating partner and #2 on marketing programs. The position is hybrid and based in Upside’s Washington, DC or New York City office. In-office attendance is required Monday, Tuesday, and Thursday, and may increase based on project needs and changes to the company’s in-office policy. The full-time role offers a base salary range of $165,000–$178,000 in NYC or $150,000–$162,000 in Washington, DC, plus equity and benefits.

Requirements

10+ years of progressive experience in Lifecycle Marketing, CRM, or consumer marketing.
4+ years managing teams, including hiring, developing, and managing performance for teams of 4 or more, including contractors or agencies.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Exceptional marketing strategy and editing skills, with a portfolio of consumer lifecycle messaging and creative and the ability to diagnose and improve messaging.
Demonstrated ability to coach teams to improve copy, creative, and campaign strategy.
Exceptional organization and program/project management skills across concurrent campaigns and stakeholders.
Working fluency in a modern marketing engagement platform such as Braze, Iterable, or Salesforce Marketing Cloud, sufficient to read a build, understand capabilities, and assess execution.
Hands-on experience adopting AI tools and agents in marketing workflows.
Data-informed, test-and-learn approach to messaging and creative.
Excellent communication skills, including influencing without authority and providing direct, constructive creative feedback at all levels.

Responsibilities

Own the quality bar for lifecycle marketing strategy, messaging, and creative across all Growth workstreams.
Review briefs, copy, and creative before launch; identify changes needed to make user value clear and messaging compelling.
Coach the team on audience insight, message hierarchy, hooks and calls to action, channel-appropriate copy, and design that supports the story.
Partner with Creative, Product Marketing, and GTC to develop messaging frameworks, lifecycle brand voice, and reusable content standards.
Build message and creative testing into programs and use evidence to improve communications.
Own lifecycle roadmap program and project management, including intake, prioritization, timelines, and delivery across three Growth workstreams.
Run roadmap reviews, capacity reviews, and weekly delivery cadences, surfacing priority conflicts early.
Own capacity planning and assignments for Shared Services build support, including project-management direction of day-to-day BAU support work by Platform & Operations.
Coordinate concurrent campaigns and dependencies, keeping Creative, Product Marketing, GTC, and Retail Partner Marketing aligned on timelines.
Track and report delivery health, including on-time rate, brief-to-send cycle time, and rework.
Hire, develop, coach, and manage performance for Programs & Tactical Build Support and the contractor bench.
Mentor the broader lifecycle team, including senior individual contributors, on marketing strategy and messaging.
Manage contractor and agency relationships, including scope, quality, and spend.
Champion AI-assisted and agentic workflows across briefing, copy, build, and quality assurance, shifting repeatable work from people to agents.
Direct agents toward work that frees the team for strategic and creative judgment, and flag workflow issues to the Director and Platform & Operations.
Represent lifecycle marketing programs in cross-functional forums, make day-to-day trade-off decisions, and step in for the Director when needed.
Partner with each Growth Principal to ensure shared build capacity serves all three workstreams consistently.