Senior Manager, Lifecycle Marketing (Temporary)

The New York Times•New York, NY

7d•$71 - $88•Hybrid

About The Position

The New York Times is looking for a Senior Lifecycle Marketing Manager to join the New York Times Games team. This role will focus on deepening engagement with existing players (non-subscriber and subscriber) and reducing churn. The Senior Lifecycle Marketing Manager will lead the end-to-end marketing lifecycle strategy for Games players, encompassing onboarding, activation, ongoing engagement, win-back, and reactivation. They will design and execute cross-channel programs that deliver timely, relevant, and personalized experiences, informed by data and insights. This role requires close collaboration with product, growth marketing, product marketing, data, and creative teams.

Requirements

7+ years of experience in lifecycle marketing, CRM, retention marketing, or related fields, with a track record of driving measurable improvements in engagement and retention.
Experience owning cross-channel lifecycle programs (email, push, and at least one additional channel such as display or in-app messaging) for consumer products or subscription services.
Strong analytical skills and comfort working with data to build hypotheses, design tests, and interpret results.
Operate in cross-functional environments and collaborating with product, analytics, media partners, and creative teams.

Nice To Haves

Experience with cohort and funnel analysis.
Interest in The New York Times and New York Times Games; prior experience with digital subscription, content, or mobile app products.
Demonstrated ability to operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.

Responsibilities

Define the lifecycle marketing strategy for Games, including goals for activation, engagement, retention, and reactivation.
Map player journeys and identify key moments where lifecycle programs can deepen engagement and reduce churn.
Partner with product and product marketing to ensure lifecycle programs align with feature launches, game updates, and the broader Games roadmap.
Lead the planning and execution of lifecycle campaigns and automations across email, push, display, and other channels, from brief through launch, in partnership with channel owners.
Work with channel owners to build, test, and optimize always-on programs (onboarding flows, engagement nudges, win-back journeys) that drive meaningful changes in player behavior.
Own key lifecycle metrics for Games, including retention, reactivation, engagement, and churn, and build reporting that gives the team a clear view of performance.
Partner with analytics and data science teams to use segmentation, cohort analysis, and predictive signals to inform targeting and personalization of lifecycle programs.
Build strong relationships with product, product marketing, growth marketing, media team and channel owners, audience insights, data analytics, engineering, and creative to align on shared goals, design, and launch lifecycle programs.
Champion the perspective of our players, bringing research and behavior insights into planning and creative development.
Balance performance goals with a thoughtful, respectful approach to frequency, personalization, and offers.