Senior Manager, Lifecycle Marketing

Ibotta•Denver, CO

1d•$120,000 - $140,000•Hybrid

About The Position

Ibotta is seeking a Senior Manager of Lifecycle Marketing to join their innovative team. This role will own the strategy for how Ibotta Savers discover, engage with, and return to Ibotta, driving revenue for the business. The position is part of the D2C Marketing team and spans onboarding, engagement, retention, and win-back, as well as bonus and rewards programming for key events. The Senior Manager will lead a team of lifecycle marketers to create personalized journeys across email, push, in-app, and SMS, based on data. The role involves building the playbook for the entire Saver lifecycle, connecting evergreen programs, tentpole campaigns, and new product launches into a cohesive experience that drives activation, redemption, and long-term retention. This role is ideal for a consumer-obsessed marketer skilled in behavioral segmentation, experimentation, and building scalable programs.

Requirements

7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing.
2+ years of experience managing and developing a team of marketers.
Proven track record building and scaling lifecycle programs that measurably improved activation, engagement, and retention.
Hands-on expertise with Braze or similar customer engagement platforms (e.g., Iterable, Salesforce Marketing Cloud).
Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets.
Data-driven mindset with the ability to define KPIs, design experiments, interpret results, and pivot quickly; comfort with Looker or similar BI tools.
Experience speaking the language of roadmaps, experimentation, and sprint cycles with Product and Engineering partners.
Excellent communicator who can rally cross-functional teams and present strategy and results to senior leadership.
Background in D2C, consumer apps, marketplaces, or loyalty/rewards products.
Bachelor's degree in Marketing, Business, or related field.
Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

Own the end-to-end Saver lifecycle strategy, from new Saver onboarding and first redemption through habit formation, retention, and win-back.
Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging.
Develop a segmentation and personalization framework that delivers the right message to the right Saver at the right moment, based on behavior, tenure, and value.
Identify key drop-off points across the Saver journey and use data to design interventions that drive activation, engagement, and reactivation.
Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles (e.g., Thanksgiving, Back to School, holiday).
Partner with Finance, Analytics, and Marketing Operations to plan, manage, and optimize lifecycle and bonus budgets, ensuring every dollar drives incremental Saver value.
Own the lifecycle rewards programming calendar, coordinating timing, offer strategy, and messaging across channels and teams.
Collaborate with Sales and Client teams to integrate brand and retailer partnerships (including sponsorships) into Saver-facing lifecycle programs.
Define success metrics for the lifecycle program (activation, redemption, retention, reactivation, incrementality) and build the reporting to track and optimize against them.
Champion a test-and-learn culture through rigorous A/B and holdout testing, turning insights into repeatable playbooks.
Partner with Product, Engineering, and Data to shape lifecycle tooling, triggers, and data infrastructure, and to bring lifecycle thinking into new product launches.
Lead, coach, and grow a team of lifecycle marketers, setting clear priorities and raising the bar on strategy, craft, and operational excellence.
Partner with Integrated, Creative, User Acquisition, and Care teams on coordinated, multi-channel campaigns that make Ibotta feel like one seamless experience.
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.