Senior Manager, Lifecycle Marketing - Early Life Experience - Lifelock

Gen Digital•New York, NY

33d•Hybrid

About The Position

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. About the Role: You will partner with other members of CSM and product to drive activation and engagement for new users to the LifeLock products. This role requires someone who is data-driven, thrives in a test and learn environment, and is always looking for ways to use data to improve the customer experience, to drive engagement during the first 3 months of a subscriber’s lifetime with us.

Requirements

Bachelor’s degree in Marketing or related field
8+ years working on a lifecycle program, preferably for a subscription-based product
2+ years’ experience working on engagement and retention within a lifecycle program
Highly analytical with proficiency in reporting tools, such as Adobe analytics, Power BI, or Amplitude
Experience with a large scale MarTech tool – SFMC, Braze, or Iterable preferred
Ability to thrive in a fast-paced environment, managing multiple cross-functional stakeholders
Someone who loves every aspect of Lifecycle – the creative, the analytical, and the customer experience.

Nice To Haves

Experience using AI in CSM workflow a bonus
You maybe even spend your free time screenshotting exceptional user experiences.

Responsibilities

Identify opportunities to test welcome journeys for all LifeLock customers, with the goal of improving early life retention
Partner with Product to understand the onboarding experience and how we can utilize data to personalize member communications
Test and learn what other channels (push, in product, etc.) are value adds and improve ROI of early life outreaches to help inform roadmap prioritization
Partner with the US/XS pod to understand points in the member’s early lifecycle that could provide opportunities for enhanced protection offerings
Partner with the member engagement on the alerting experience and how that impacts early life
Partner with product on new feature launches and how those can be used to drive value early and often for customers
Monitor and analyze customer usage patterns, engagement metrics, and product adoption to identify opportunities
Translate data insights into actionable recommendations for improving early life retention