Senior Manager - Journey Optimization Platforms

Bread Financial•Columbus, OH

21d•Hybrid

About The Position

The Senior Manager, of Journey Optimization Platforms owns the enterprise product strategy and capabilities that deliver personalized customer facing experiences. As part of the Personalization & Enablement Product team, you will be leading key efforts of our decisioning solutions designed to improve customer acquisition, marketing and servicing customer journeys.

Requirements

Bachelor's Degree in Computer Information Systems (CIS, IS, MIS, etc.), or related field of study or equivalent, relevant work experience.
8+ years of experience with digital optimization and personalization programs, with deep expertise in Adobe Target and Adobe Journey Optimizer.
5+ years of direct leadership experience.
Strong understanding of digital data layers, tagging architectures, and cross-channel measurement.

Nice To Haves

Experience with attribution models, experimentation, and enterprise optimization platforms (e.g. Adobe Target, Adobe Journey Optimizer, and Adobe Experience Platform, or similar MarTech systems).
Proven track record of driving personalization strategies across enterprise digital and omni-channel customer journeys, delivering measurable business and customer experience outcomes.
Strong experience leading A/B testing and Teat & Learn programs, including test prioritization, execution, and applying insights to inform personalization and optimization decisions, in partnership with product, marketing, servicing, and analytics stakeholders within complex digital ecosystems.

Responsibilities

Lead the enterprise digital optimization and omni-channel orchestration platforms used to activate personalized customer facing experiences inclusive of strategic vendor management oversight. - (40%)
Drive the strategic direction of our Test & Learn program and digital placement strategies in close partnership with our senior leadership teams across: Product, Marketing, Analytics, Privacy and Servicing teams. - (20%)
Lead and develop a team of internal associates and external 3rd party vendors responsible for the optimization, personalization and activation across all of Bread Financials digital customer facing channels (Web, Acquisition, Mobile, Servicing). - (15%)
Provide oversight with the activation of our Web and Mobile Marketing banners via Adobe Target and Adobe Journey Optimizer. - (15%)
Establish and enforce platform standards, documentation, governance and best practices across internal and external teams. - (10%)

Benefits

medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability)
Six weeks of 100% paid parental leave
401(k) plan
11 paid holidays
Flexible Time Off (FTO) program
80 hours of Paid Sick and Safe Time (“PSST”)
40 hours of Illinois PSST
40 hours of Illinois Paid Leave
company stock purchase
annual incentive bonus