Senior Manager, Integrated Media & Search

Nestle Operational Services Worldwide SA•Bridgewater Township, NJ

6d•$154,859 - $211,685•Hybrid

About The Position

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. The Senior Manager, Integrated Media & Search will lead the strategy, investment, execution, and optimization of paid media and organic search across Medical Nutrition brands (including Compleat, Peptamen, Alfamino, and others) and Atrium brands (including Pure Encapsulations and Klean Athlete). This role will drive measurable growth across healthcare professional and consumer audiences while advancing how our brands are discovered through traditional search engines, AI-powered search, and large language models. The ideal candidate combines deep performance-marketing expertise with modern search leadership, analytical rigor, and strong people and agency management. This leader will partner across Brand, Medical, Legal/Regulatory, CRM, Social, eCommerce, Content, Digital Product, Sales, Analytics, and technology teams to connect investment decisions with audience needs and business outcomes. Join a mission-driven digital team at Nestlé Health Science working at the forefront of wellness and nutrition. This is a unique opportunity to shape an integrated paid media and search capability across B2B and B2C audiences, accelerate responsible AI-driven discovery, and deliver measurable impact across a diverse portfolio of trusted health brands. This position will be either a remote or hybrid role based on the selected candidate’s geographic location. Strong preference for candidates located within a commutable distance to the Bridgewater, NJ headquarters, or another Nestlé entity. This position supports Nestlé Nutrition & Health.

Requirements

10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus
Demonstrated success leading paid media and search strategies for both HCP and consumer audiences
Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement
Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs
Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth

Nice To Haves

Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels
Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics
Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization
Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools
Experience with attribution, incrementality, MMM/MTA, experimentation, dashboards, and executive reporting
Healthcare, nutrition, wellness, CPG, or other regulated-category experience

Responsibilities

Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms
Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys
Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio
Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification
Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences
Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Enging Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring
Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability
Establish measurement frameworks using analytics, attribution, incrementality, MMM/MTA (Marketing Mix Modeling/ Multi-Touch Attribution), experimentation, and executive-ready reporting to connect investment with business outcomes
Lead audience, channel, bid, landing-page, and creative testing, including dynamic creative optimization and emerging AI-enabled media capabilities
Lead and develop team members; manage agencies, budgets, contracts, workflows, governance, brand safety, privacy, and MLR (Medical, Language, & Regulatory) requirements