Senior Manager, Integrated Marketing

moomoo•Jersey City, NJ

About The Position

Futu US Inc. is a financial services company with two SEC registered broker-dealers and a cryptocurrency brokerage, operating under Futu Holdings Limited. The company aims to innovate the investing landscape through a digitized brokerage and wealth management platform. This role is for an experienced Senior Manager, Integrated Marketing who understands advanced traders and investors in the U.S. market. The ideal candidate will have expertise in integrated marketing and a strong sense of how active stock, options, crypto, and prediction market traders think, trade, and evaluate platforms. The role involves translating insights into compelling product positioning, campaigns, and go-to-market strategies to grow the U.S. retail brokerage business.

Requirements

Bachelor's degree in Marketing, Business, Finance or a related field; MBA preferred.
5-8 years of experience in marketing, with at least 3 years in a senior role, preferably in financial services or retail brokerage.
Proven track record of developing and executing successful channel marketing strategies
Experience with Digital marketing / Influencer Marketing / Brand Marketing / Social Media Marketing
Experience with financial services marketing and familiarity with regulatory requirements.
Strong personal investment experience and a deep understanding of financial markets, particularly stocks, ETFs, and options.
Strong strategic thinking, planning, and problem-solving abilities.
Strong analytical and data-driven decision-making skills, with the ability to translate data and insights into actionable marketing strategies.
Strong understanding of financial markets and investment products, with hands-on investing and trading experience.
Strong communication and cross-functional collaboration skills, with the ability to work effectively in a multicultural and matrixed organization.
Adaptability, agility, and a proactive mindset in a fast-paced, dynamic environment.

Nice To Haves

A strong passion for investing and demonstrated ability to understand and engage with retail investors is highly preferred.
Frequent traders, active investors, and options traders with a strong understanding of retail investor behavior are highly preferred.

Responsibilities

Develop and implement comprehensive Integrated Marketing strategies aligned with overall business growth objectives, with a strong focus on user acquisition, investor growth, and engagement.
Develop channel partner go-to-market strategies and co-marketing programs, leveraging a deep understanding of acquisition channels, in-app resources, trading/investment products, and retail investor journeys.
Develop and execute integrated marketing campaigns across branding, performance marketing, influencer marketing, 3rd-party partnerships, and social media, with tailored messaging and value propositions for different partner and investor segments.
Leverage a strong understanding of financial markets, investment products, and retail investor behavior to inform marketing strategies, campaign development, audience targeting, and growth opportunities.
Manage multi-channel marketing budgets, track campaign performance and ROI, and provide data-driven insights and recommendations for continuous optimization.
Analyze market trends, investor behavior, and competitor activities to identify new growth opportunities and inform marketing strategies.
Collaborate closely with cross-functional and acquisition marketing teams to ensure consistent messaging, brand representation, and execution across all customer touchpoints.
Ensure all marketing initiatives comply with applicable regulatory requirements and internal policies.