About The Position
7-Eleven is seeking a Senior Manager, Integrated Marketing to lead high-impact marketing plans for Food/QSR, Proprietary Beverage, and Merchandising. The role turns business priorities, product launches, seasonal promotions, and merchandising initiatives into integrated campaigns across paid, owned, and earned channels. It partners with business leaders, analytics teams, and marketing specialists to create customer experiences that drive traffic, engagement, loyalty, and sales. The Senior Manager serves as Marketing's primary strategic partner for the supported categories, builds customer-centric programs across touchpoints, coordinates cross-functional campaign execution, and uses performance data, customer insights, and market trends to optimize results and identify growth opportunities.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 7+ years of progressive experience in integrated marketing, marketing planning, brand marketing, retail marketing, or customer engagement marketing.
- Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
- Experience developing and executing integrated campaigns across paid, owned, and earned channels.
- Strong understanding of promotional planning, product and beverage launches, merchandising support, and customer lifecycle marketing.
- Knowledge of CRM, loyalty, marketing automation, digital marketing, and analytics platforms.
- Experience with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar tools.
- Exceptional communication, storytelling, presentation, project management, and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced, highly collaborative environment.
Nice To Haves
- MBA or Master's degree.
- Experience in convenience retail, QSR, restaurant, grocery, hospitality, CPG, beverage, or other consumer-facing industries.
- Experience supporting foodservice, proprietary beverage, merchandising, promotional, or product marketing initiatives.
- Strong ability to translate customer insights and performance data into actionable marketing strategies.
Responsibilities
- Lead the development and execution of integrated marketing plans supporting Food/QSR, Proprietary Beverage, and Merchandising growth initiatives.
- Own and manage the marketing calendar, including product launches, promotional campaigns, seasonal programs, and limited-time offers.
- Serve as Marketing's primary strategic partner for Food/QSR, Proprietary Beverage, and Merchandising teams.
- Translate business goals into clear briefs and activation plans for creative, media, CRM, loyalty, social, PR, digital, and analytics teams.
- Build customer-centric marketing programs that deliver consistent messaging across every touchpoint.
- Coordinate cross-functional teams to ensure campaigns launch on time and execute seamlessly across stores, digital channels, CRM journeys, and customer-facing platforms.
- Define campaign objectives, KPIs, audience strategies, channel roles, and success metrics.
- Monitor performance and use analytics, customer insights, and market trends to optimize results and uncover growth opportunities.
- Lead post-campaign reviews and champion a test-and-learn approach to improve offers, messaging, segmentation, and channel effectiveness.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
