Senior Manager Integrated Marketing - Midland Theatre

AEG Worldwide•Kansas City, MO

2d•Onsite

About The Position

The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows. This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign. The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show. In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.

Requirements

BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing/Business Communications or a related field
6-8 years Of related work experience
Experience with media buying, executing digital media plans and omni-channel digital marketing
Experience working with email, mobile and digital marketing programs
Experience sourcing and managing content development and publishing
Experience and knowledge of music industry
Strong knowledge of data analysis and budgeting
Strong knowledge of programmatic media and real time bidding
Strong knowledge of social media and online marketing initiatives and strategies
Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Yelp, Google +Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
Computer savvy with knowledge of MS Word, Outlook, PowerPoint, Google AdWords, Rubicon, CMS, Photoshop, WordPress
Proficiency with Microsoft Office (Outlook, Word, Excel); and ability to learn required business systems
Strong proficiency in content marketing theory and application
Must be detail orientated with a high standard for quality and able to multitask and manage multiple campaigns and projects at once
Executes creativity and documented immersion in Social Media
Excellent interpersonal, as well as written and verbal communication skills.
Ability to effectively supervise and lead a productive team.
Ability to switch from the creative side of marketing to analytical side, ability to prove ideas are analytically sound

Nice To Haves

Advanced Degree Preferred

Responsibilities

Responsible for the development and execution of marketing and promotional plans for shows.
Develop and execute long-term marketing initiatives.
Oversee issues and risks affecting the marketing campaign.
Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners.
Manage advertising settlements for each show to ensure those are settled accordingly.
Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend.
Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.
Oversee publicity, advance press interviews, secure and manage artist availability for promotions with management, label and public relations agencies.
Collaborate with agencies and vendor partners like Ticketmaster and AXS on marketing opportunities, product development, and improving efficiencies.