Senior Manager, Integrated Market Comms (SUV)

Hyundai Motor Company•Fountain Valley, CA

2d•$114,800 - $164,000•Onsite

About The Position

The Sr. Manager, Integrated Marketing Communications (SUV) is responsible for leading national advertising strategy and execution for Hyundai’s SUV portfolio. This role supports the development of integrated campaigns that strengthen positioning, drive consumer consideration, and support demand generation.

Requirements

Must be a high school graduate
Eight or more years of marketing/advertising experience
Agency and/or client-side experience required
Minimum 5 years managing direct reports and agency workflow
Ability to lead large-scale integrated campaigns across multiple channels
Strong strategic thinking and creative leadership capabilities
Ability to translate insights into actionable marketing strategies
Strong interpersonal, communication, and leadership skills
Ability to manage in a fast-paced, multi-project environment

Nice To Haves

Bachelor’s degree preferred
Master’s degree a plus
Automotive experience preferred

Responsibilities

Support the development of national advertising strategy for Hyundai’s SUV line-up, in alignment with overall brand direction
Contribute to the development of positioning and messaging frameworks for each nameplate
Execute against established brand strategy, ensuring alignment with defined messaging, creative direction, and business priorities
Develop and execute integrated campaigns in collaboration with key vertical leads across all channels
Manage creative development, production timelines, and deliverables
Ensure campaigns are executed with consistency and quality
Manage agency partners and day-to-day workflow
Collaborate with internal teams to ensure integrated campaign execution
Manage and oversee budget allocation for the SUV portfolio, including campaign development and production costs
Ensure efficient use of resources across campaigns and agency partners
Track and monitor budget spend to ensure alignment with approved plans
Monitor campaign performance and apply insights to improve effectiveness
Maintain awareness of competitive activity and market trends
Own campaign execution for the SUV portfolio
Manage agency workflow
Oversee budget within assigned portfolio

Benefits

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs