Senior Integrated Marketing Manager

GoTo • Boston, MA

1d • $86,000 - $114,000 • Onsite

About The Position

Marketing at GoTo shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.

Requirements

• 3-5 years of Integrated Marketing experience promoting SaaS products to Enterprise orgs
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns
• Proven ability to manage campaigns from strategy to execution to optimization
• Proven track record of building positive relationships with Marketing and Sales teammates
• Experience with monitoring and attaining lead, pipeline, and revenue targets
• Understanding of relevant technology (6Sense, Salesforce, Tableau)
• Exceptional communication skills (interpersonal, written & verbal)
• Proactive, detail-oriented, and able to think creatively and quickly to solve problems

Responsibilities

• Collaborate with Product Marketing and Sales to understand our target personas, our product differentiators, and our content strategy, using this information to design Marketing campaigns
• Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining the target account list, messaging, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
• Partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices
• Understand the role of each marketing channel in the buyer journey, proactively monitoring if channels and tactics are performing at/above benchmark and influencing other teams to optimize areas of underperformance
• Partner with Product Marketing, Sales Enablement, and Sales to extend your campaigns to our Outbound BDRs, ensuring campaigns are supported with sales plays against our target accounts
• Provide regular reporting to Marketing and Sales leadership about your campaigns with the goal of communicating overall performance trends and next steps to improve results
• Contribute to the quarterly planning process for Marketing, partnering with functional teams to allocate budget by marketing channel and forecast leads, pipeline, and revenue

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed