Senior Group Manager, Integrated Relations & In-Market Comms
About The Position
The Sr. Group Manager, Integrated Retail and In-Market Communications is responsible for Hyundai’s retail and in-market communications strategy, execution, and messaging across all channels. This role provides strategic leadership to ensure national brand and product priorities are effectively translated into retail communications that drive consumer demand, dealer traffic, and sales performance. This position leads the Retail media production process from planning and strategy through production and trafficking, ensuring retail-driven marketing including Promotional and National Sales Event work is effectively leveraged across all platforms. The role ensures all in-market communications maintain consistency with Hyundai’s brand, amplifying a clear and cohesive voice in the marketplace.
Requirements
- Must be a high school graduate
- 10+ years of marketing/advertising experience
- Automotive experience preferred
- Agency and/or client-side experience required
- Minimum 5 years managing direct reports and agency workflow
- Ability to lead large-scale integrated campaigns across multiple channels
- Strong strategic thinking and creative leadership capabilities
- Ability to translate insights into actionable marketing strategies
- Strong interpersonal, communication, and leadership skills
- Ability to manage in a fast-paced, multi-project environment
Nice To Haves
- Bachelor’s degree preferred
- Master’s degree a plus
Responsibilities
- Lead retail and in‑market communications strategy aligned with Hyundai brand voice and creative direction
- Define retail messaging and oversee creative execution for clarity, consistency, and impact
- Translate national brand strategy into retail communications that drive engagement and conversion
- Oversee development and production of Tier 2 communications, including promotions and Sales Events
- Ensure quality, consistency, and performance across all deliverables
- Monitor campaign performance; use insights to optimize execution and effectiveness
- Partner with Regional Marketing to align messaging with in‑market execution
- Maintain ownership split between messaging (Retail Communications) and execution (Regional Marketing)
- Collaborate with Brand & Advertising leadership to align messaging and campaign intent
- Integrate monthly incentives; ensure accuracy and compliance with partners
- Lead monthly marketing alignment and field readiness
- Manage budgets; optimize resources and spend with Marketing Finance
- Provide leadership updates with insights and performance trends
- Lead strategic direction and execution of retail communications initiatives
- Oversee agency performance and deliverables
- Present strategies and results to senior leadership for alignment and buy‑in
- Manage team performance, hiring, development, and prioritization
Benefits
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- 401(k) retirement plan with Employer Match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Vacation and sick time off
- Employer-paid basic life and disability coverage, including Paid-Family Leave.
- Mental health, wellbeing, and employee assistance program
- Health advocate (support)
- Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
- External Training and Development Programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
