Sr Manager, Influencer Marketing & Brand Activation

Wella Professionals•Calabasas, CA

5h•Hybrid

About The Position

We are seeking a dynamic and strategic Senior Manager, Influencer Marketing & Brand Activation to lead and scale our influencer efforts across five distinct brands (Wella Professionals, Sebastian Professional, Nioxin, Briogeo, Clairol). This role is ideal for a creative, data-driven leader who thrives in a fast-paced, multi-brand environment and has a proven track record of building impactful influencer programs and crafting authentic brand storytelling. In addition to leading Influencer Strategy and setting the vision for the brands, this role requires experience leading influencer and consumer events, whether for a new product launch, or as part of a sponsorship. This role reports into Head of Brand Communications, US.

Requirements

8+ years of experience in influencer marketing and/or brand communications, preferably in a multi-brand or agency setting.
Strong network of influencer (and agents) across lifestyle, beauty, fashion, or consumer goods.
Proven leadership and team management experience.
Excellent communication, negotiation, and storytelling skills.
Candidate should be well-versed on social media channels (paid and organic), trends, branded content development, influencer and social metrics/analysis.
Excellent verbal and written communication skills, detail oriented, solutions-driven and organized.
Ability to multi-task, working on multiple projects at a time and to tight deadlines.
Strong initiative-taking and problem-solving skills
Data-savvy with experience using influencer platforms and analytics tools.
Passion for emerging trends in digital culture, social media, and brand storytelling.

Nice To Haves

Experience with experiential marketing / event marketing a plus.

Responsibilities

Serve as the strategic lead for influencer marketing across all brands, focusing on long-term vision, brand alignment, and scalable growth.
Develop high-impact influencer frameworks that integrate seamlessly with broader marketing and brand strategies.
Guide the team and agency partners in identifying the right influencer mix, campaign architecture, and performance benchmarks to drive brand equity and business results.
Ensure all influencer initiatives are rooted in data, cultural relevance, and storytelling that resonates with each brand’s unique audience.
Develop and execute integrated influencer marketing strategies tailored to each brand’s identity and audience.
Lead cross-functional planning with brand, creative, and digital teams to align messaging and campaign goals.
Manage and mentor a team of influencer specialists.
Lead and influencer Global teams.
Oversee influencer identification, vetting, outreach, and relationship management across all tiers, with an emphasis on Macro / Powerhouse.
Design and manage influencer campaigns from concept to execution, ensuring alignment with brand objectives, and setting up asst. manager for success in terms of execution.
Analyze campaign performance and optimize for ROI, engagement, and brand lift.
Manage Influencer Marketing Manager who supports on all Influencer Campaigns.
Work collaboratively with PR, Social, Brand Marketing Teams, Media teams on every aspect of strategic and executional work
Collaborate especially with the Media team as it relates to Paid Media Campaign support with Influencer Marketing led assets
Track KPIs and deliver performance reports to senior leadership.
Leverage insights to refine strategies and inform future campaigns.
Balance resources and budgets across brands to maximize impact and efficiency.
Develop strategic in-person touch points with Influencers via relationship building meetings, and events both small and large scale
Collaborate with event / experiential Agencies to lead tactical planning for events (both influencer and consumer related) for either new product launches or sponsorships (F1)
Bring to life IRL brand moments with strong POV on design, and purpose, with an emphasis on KPIs