Senior Manager, iCasino Operations

Bally's InteractiveRock Island, IL
$100,000 - $130,000

About The Position

This role is responsible for reviewing commercial performance across all product categories to ensure revenue and profit targets are met. The Senior Manager will define and deliver content roadmaps in partnership with the Commercial Content Unit, and collaborate with Central Product teams to outline opportunities and requirements for product development aligned with the Product strategy and business objectives for the North American commercial unit. Additionally, the role involves championing product-focused marketing activities with Acquisition and Retention teams to optimize commercial objectives and business performance, reporting on content performance to key stakeholders, and tracking competitor game offerings, USPs, and promotions. The Senior Manager will also liaise with Marketing and VIP teams on casino-specific promotions and bonusing.

Requirements

  • Experience in iGaming or a related industry
  • Strong understanding of commercial performance metrics and revenue targets
  • Experience in defining and delivering product roadmaps
  • Ability to collaborate with cross-functional teams (Product, Marketing, Commercial)
  • Experience in reporting on performance to stakeholders
  • Knowledge of competitor analysis and market trends
  • Experience with casino-specific promotions and bonusing

Responsibilities

  • Review commercial performance for all product categories to ensure revenue and profit targets are achieved
  • Define and deliver against Content roadmaps, working in partnership with the Commercial Content Unit
  • Work with Central Product teams to outline opportunities and requirements for Product development, in line with the Product strategy and business objectives for the North American commercial unit
  • Champion the creation of Product focused Marketing activities with Acquisition and Retention teams to ensure that the Commercial objectives and performance of the business are optimized
  • Report of content performance to key stakeholders on a frequent basis, including the review and optimisation of the Casino Lobby, of Branded and Exclusive content, Jackpot performance, Rewards utilisation and performance
  • Track competitor game offerings, USPs, and promotions
  • Liaise with Marketing and VIP on casino specific promotions and bonusing
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