Senior Manager, HCP Marketing, ICLUSIG

Takeda•Boston, MA

2d•$137,000 - $215,270•Hybrid

About The Position

The ICLUSIG Senior Manager, HCP Marketing, will help shape, activate, and pull through ICLUSIG HCP promotional strategy across key customer segments, priority accounts, field execution, and cross-functional partners. This role is anchored in ICLUSIG, with broader responsibility for developing scalable content, insights, activation models, and ways of working that strengthen commercial execution across the hematology-oncology marketing organization. Success in this role will be reflected in more differentiated HCP engagement, stronger priority-account activation, and insight-driven promotional approaches that improve the speed, quality, and consistency of commercial execution.

Requirements

Bachelor’s degree required; degree in Marketing, Business Administration, Biology, Life Sciences, or a related field preferred.
6+ years of progressively responsible marketing, commercial strategy, customer engagement, or related experience; 3+ years of U.S. pharmaceutical, biotechnology, specialty healthcare, or other regulated commercial experience strongly preferred.
Demonstrated experience translating brand strategy, customer insights, and business priorities into HCP messaging, promotional content, field-facing tools, and activation plans.
Experience developing and executing promotional materials in a regulated environment, including effective partnership with Medical, Legal, Regulatory, Compliance, and other cross-functional stakeholders.
Strong understanding of HCP marketing, customer segmentation, omnichannel engagement, field execution, and the use of insights and analytics to improve commercial performance.
Demonstrated ability to lead multiple complex initiatives in a fast-paced, matrixed environment; influence stakeholders without formal authority; and drive decisions, alignment, and execution.
Excellent strategic thinking, analytical problem-solving, project-management, and oral and written communication skills.
Demonstrated experience managing marketing budgets, agency/vendor relationships, scopes of work, timelines, and deliverables.
Strong digital and AI fluency, including experience using approved capabilities to improve content development, engagement planning, workflow efficiency, and insight generation in a compliant manner.
Ability to travel approximately 20–30%, including occasional overnight and limited weekend travel for internal meetings, customer engagements, and industry conferences.

Nice To Haves

MBA, advanced degree, or equivalent relevant experience.
Oncology, hematology, rare disease, or specialty-market commercial experience.
Experience supporting priority-account activation, account planning, or field strategic engagement through customer insights, account playbooks, field tools, or execution guidance.
Experience with omnichannel campaign planning, modular content strategy, CRM-enabled engagement, digital performance measurement, or AI-enabled content-development workflows.
Experience partnering with Global teams to adapt insights, assets, and strategies for U.S. commercial execution.
Ability to engage professionally and compliantly with healthcare professionals, including physician thought leaders, in partnership with appropriate internal stakeholders and in accordance with company policies.

Responsibilities

Shape and activate ICLUSIG HCP promotional strategy across priority customer segments, disease states, accounts, and field execution moments.
Develop strategic activation plans, content approaches, and field-ready resources that translate brand priorities into clear commercial action.
Partner with brand, field, medical, and cross-functional stakeholders to curate clear, compelling, and compliant key messages that resonate across priority customer segments, accounts, and execution channels.
Translate customer, field, account, and business insights into practical recommendations that strengthen promotional strategy and execution.
Build scalable activation frameworks, account playbooks, feedback loops, and other tools that improve consistency, speed, and execution quality.
Leverage digital, AI, and content-creation capabilities to develop efficient, scalable, and compliant approaches to HCP engagement.
Collaborate across HCP Marketing, Omnichannel, Field Strategic Engagement, Sales, Training, Medical, Market Access, Analytics, Legal/Regulatory/Compliance, internal brand partners, and Global teams.
Support priority-account activation by connecting messaging, customer insights, data, tools, field needs, and execution plans.
Partner with Global and internal brand teams to adapt relevant insights, assets, and strategies for effective U.S. commercial execution.
Identify opportunities to apply ICLUSIG learnings, content models, and activation capabilities to broader hematology or enterprise commercial priorities.
Establish feedback loops to assess performance, identify gaps, and refine activation priorities over time.