Product Marketing Manager (HCP)

United Therapeutics•Rtp, NC

6d•Onsite

About The Position

United Therapeutics (Nasdaq: UTHR) is a public benefit corporation dedicated to developing novel pharmaceutical therapies and technologies for rare, deadly diseases and to address the shortage of transplantable organs. The Product Manager will play a hands-on role in bringing impactful HCP marketing programs to life. This includes contributing to brand strategy, executing tactical plans, and collaborating with cross-functional partners. The role involves managing marketing tactics end-to-end, developing agency and internal relationships, and translating insights into meaningful programs for healthcare professionals. This position is for someone eager to grow, thrives in a fast-moving environment, and wants their work to contribute to a larger purpose. UT is hiring two distinct product marketing managers (HCP) for new products/indications: one for the Ralinepag marketing team and another for the Tyvaso IPF marketing team. The Product Manager communicates strategies and executes tactics to achieve brand goals with minimal oversight. They will work independently to manage marketing tactics for assigned products, leading efforts from conception through dissemination. Collaboration with agency and internal partners is key, as is assisting in the development of annual marketing plans, including brand strategy, positioning, messaging, and tactics. The role involves developing and executing omni-channel HCP campaigns, managing selected HCP-facing tactics (visual aids, leave behinds, product website, email programs, media), and partnering with the center of excellence for deployment and reporting. The Product Manager will also assist in determining and tracking key performance indicators (KPIs), managing individual project budgets and timelines, and recommending budget adjustments. Market research initiatives to gather insights and assisting in managing promotional review board (PRB) discussions are also part of the role. Field sales communication and ride-alongs are expected to understand the audience and resource utilization. A strong command of the disease state, product portfolio, competitors, and payer landscape is necessary, along with effective communication with all stakeholders to ensure alignment. Other duties as assigned.

Requirements

5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree OR 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree OR 1+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree
Self-motivated, able to work independently and prioritize tasks.
Comfortable with fast-paced environment and possess strong organizational skills and ability to multi-task.
Seek to develop collaborative relationships with internal and external partners.
Experienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word).

Nice To Haves

Master’s Degree in a relevant discipline
Doctor of Pharmacy (PharmD)
3+ years of experience in pharmaceutical, biotech, or medical device sales

Responsibilities

Work independently to manage marketing tactics for assigned product(s).
Lead tactical efforts through conception, development, review, production, and dissemination.
Work collaboratively with agency and internal partners to deliver assigned tactics.
Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead.
Develop and execute omni-channel HCP campaigns across all marketing channels, ensuring alignment with overall brand objectives.
Manage selected HCP-facing tactics, to include visual aids, leave behinds, product website, email programs, and media; partner with the center of excellence for deployment and ongoing reporting of HCP tactics.
Assist in the determination and tracking of key performance indicators (KPI) for owned tactics and initiatives.
Manage individual project budgets and timelines and recommend increase/decrease in budgeted tactics.
Assist with market research initiatives to learn insights for the brand.
In partnership with brand lead, assist in managing promotional review board discussions (PRB) and negotiating solutions to gain exposure to the PRB process and best practices.
Engage in field sales communications and attend field ride-alongs in order to understand the audience and resource utilization.
Demonstrate command of disease state, product portfolio, competitors, and payer landscape.
Communicate effectively with all stakeholders to ensure consistent alignment on all projects.
Perform other duties as assigned.