Senior Manager HCP Digital Marketing

Arcutis Biotherapeutics

About The Position

The Senior Manager, Digital Marketing (HCP) is a production-focused role responsible for the end-to-end management of digital assets and campaign execution for the ZORYVE portfolio. Reporting to the Director of Digital, this individual serves as the technical and channel expert, partnering closely with Brand Marketers (who own overall strategy and messaging) and the Omnichannel team. The role is a hybrid strategic and project management focus, overseeing external creative agencies to ensure high-quality, digital assets delivered across all professional channels. The role requires hands-on expertise in pharma-compliant digital marketing to drive HCP engagement, optimize campaigns, and deliver measurable ROI in a highly regulated environment.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field; advanced degree (MBA or equivalent) preferred.
8+ years of progressive digital marketing experience, with at least 5 years in the pharmaceutical, biotechnology, or life sciences industry.
Deep, hands-on expertise in pharmaceutical digital marketing, including proven success managing compliant HCP and/or DTC digital campaigns (SEO, SEM, paid social, programmatic, email, content syndication).
Strong understanding of regulatory requirements for promotional digital content in pharma (FDA, OPDP, PhRMA guidelines), with experience navigating MLR processes.
Understanding of common digital marketing tools and platforms (e.g., Google Analytics/Ads, Meta Business Suite, Salesforce Marketing Cloud, HubSpot, Adobe Experience Manager) with an ability to new tools and platforms quickly.
Demonstrated ability to interpret data, optimize campaigns in real-time, and deliver measurable results (e.g., lead generation, HCP engagement, brand awareness lift).
Excellent project management skills with the ability to prioritize in a fast-paced, matrixed environment.
Strong communication, collaboration, and influencing skills; ability to partner effectively across functions.

Nice To Haves

Experience in dermatology, immunology, or specialty therapeutics marketing.
Prior work supporting topical or chronic disease therapies (e.g., psoriasis, atopic dermatitis).
Familiarity with omnichannel marketing strategies in pharma.
Occasional travel for team meetings, conferences, or agency partnerships (up to 10-15%)

Responsibilities

HCP Asset Production: Lead the production lifecycle of all professional digital assets (emails, banners, social, and digital sales aids), managing established creative agencies from initial brief through to technical execution.
Collaborative Execution: Partner with Brand Marketers to translate their strategy into actionable digital tactics; provide critical input on channel-specific best practices to improve campaign impact.
Cross-functional Collaboration: partner closely with cross-functional teams (medical affairs, regulatory, legal, IT/web development, and commercial) to align digital efforts with overall ZORYVE brand strategy and business objectives.
Technical Advocacy in PRC: Serve as the technical and channel expert within Promotional Review Committee (PRC) meetings. While Brand Marketers own the messaging, this role ensures assets are optimized for their respective channels and compliant with platform specifications.
Agency Management: Oversee external agency partners and vendors, managing production timelines, budgets, and quality control to ensure seamless delivery of the ZORYVE HCP marketing mix.
Omnichannel Integration: Collaborate with the Omnichannel team to ensure assets are technically sound for deployment across search (SEM), programmatic display, and CRM/Email platforms (e.g., Salesforce Marketing Cloud).
Website Management: Lead the technical maintenance and content updates for ZORYVE professional-branded websites, ensuring a high-quality user experience (UX) for dermatologists.
Project Management: Track production schedules and campaign milestones, ensuring all digital initiatives launch on time and within budget.
Performance Insights: Monitor channel and tactic performance and provide recommendations to Brand and Omnichannel teams for ongoing asset optimization.
Trend Spotting: Stay current on digital trends, best practices, and innovations in pharmaceutical marketing (e.g., AI personalization, omnichannel orchestration, social listening) to recommend and implement forward-thinking tactics.