Senior Manager, GTM Product Marketing

Salesforce•Indianapolis, IN

3d•$143,400 - $216,900•Hybrid

About The Position

Salesforce is seeking a Senior Manager, GTM Product Marketing to join the Headless 360 platform Go-to-Market team. This is a high-impact, cross-functional role focused on driving go-to-market strategy for strategic product areas, including the Headless 360 platform (Security, Trust, developer and technical buyer ecosystem). The role involves developing and executing GTM programs, sales plays, and field activation strategies to drive pipeline, seller productivity, and revenue growth. The ideal candidate will be a seasoned marketer capable of strategic thinking and hands-on execution, working collaboratively with Product Marketing, Product Management, Sales, Field Marketing, and Sales Programs to ensure the field is equipped, aligned, and activated.

Requirements

5+ years of experience in product marketing, GTM, sales enablement, or a closely related field — ideally within enterprise SaaS or cloud software.
Proven track record of designing and executing GTM programs and sales plays that demonstrably impact pipeline and revenue.
Deep understanding of B2B sales motions, buyer journeys, and how sellers engage customers across the funnel.
Exceptional storytelling and messaging skills — ability to distill complex product capabilities into crisp, compelling narratives for diverse audiences.
Strong program management skills with the ability to manage multiple workstreams simultaneously across a matrixed organization.
Data-driven mindset: comfortable defining KPIs, analyzing performance data, and using insights to optimize programs.
Outstanding written and verbal communication skills; experience presenting to executive audiences.
Collaborative leader who thrives in fast-paced, high-growth environments.
Demonstrated ability to lead cross-functional programs and influence without authority.
Track record of operating with autonomy and ownership at the Senior Manager level.

Nice To Haves

Experience with developer platforms, headless/composable architecture, or API-first products strongly preferred.
Strong background in security, trust, governance, and compliance, product marketing, or the ability to quickly build credibility in this space.

Responsibilities

Lead end-to-end GTM planning and execution for Headless 360 platform priorities, including new product launches, feature releases, and key selling moments.
Develop integrated GTM frameworks (audience segmentation, messaging architecture, value propositions, competitive positioning) that translate product capabilities into field-ready programs.
Partner with PMM and Product Management to understand the roadmap and translate it into compelling narratives and sales assets.
Design, build, and execute sales programs and plays to equip sellers across key segments, personas, and competitive scenarios.
Create and maintain high-impact sales tools: pitch decks, battle cards, objection handling guides, demo scripts, ROI tools, and one-pagers.
Drive field activation strategies aligned to selling motions across segments (SMB, Commercial, Enterprise, Global Accounts).
Lead cross-functional enablement planning to ensure sellers are ramped and ready on new products, messaging, and GTM priorities.
Develop and deliver enablement content and programs, including launch kits, training materials, and certification programs.
Define success metrics for enablement and activation programs; track adoption and iterate based on field feedback and performance data.
Serve as the GTM lead and primary PMM partner for Platform field-facing programs, aligning stakeholders across Product, Sales, Enablement, and Demand Generation.
Influence without authority across large, matrixed organizations to drive alignment and execution.
Present GTM strategies and program results to senior leadership.