Senior Director, Product Marketing, GTM and Adoption

Salesforce•San Francisco, CA

3d•Onsite

About The Position

MuleSoft is looking for a Senior Director of Product Marketing, GTM & Adoption to own the full customer journey from pre-sale positioning and launch through post-sale adoption and expansion across our full portfolio: integration, API management, and Agent Fabric. This role spans both sides of the revenue motion: you'll drive go-to-market strategy for new products and capabilities while building the lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates and expansion revenue. You'll report directly to the CMO and lead a team of 2–4 product marketers.

Requirements

12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI you can go toe-to-toe with product, engineering, and customers on the technology
Proven GTM leadership: you've owned end-to-end launches, built positioning & sales plays from scratch, and can point to pipeline and revenue outcomes you influenced
Adoption and lifecycle marketing experience: you've moved customers from signed to activated to expanded and built the programs to prove it
Exceptional people leadership: you've grown high-performing PMM teams, set priorities under ambiguity, and can architect a motion from zero
Executive presence and cross-functional range: equally comfortable presenting to the C-suite, influencing Product, Sales and CS and representing marketing in high-stakes conversations
Sharp communicator who can distill complex technical capabilities into compelling customer-facing narratives, backed by data fluency and a KPI-driven approach to program decisions

Responsibilities

Own GTM strategy for key product launches and capability releases including messaging, sales plays, launch planning, and sales enablement across MuleSoft's full portfolio including Agent Fabric
Own lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn risk
Build and scale post-sale content, enablement, and campaign programs: onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns
Define and track GTM and adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and translate insights into marketing programs that move the needle
Partner with Customer Marketing and Customer Success to identify adoption blockers and build targeted interventions webinars, certifications, communities, and success stories
Lead segmentation strategy for existing customers, ensuring messaging evolves appropriately as customers mature from new users to power users to advocates
Manage and develop a team of 2–4 product marketers, setting priorities and growing their careers
Collaborate with the broader PMM & PM org to ensure tight consistency between pre-sale positioning and post-sale lifecycle messaging
Represent the voice of the adopted customer in product and GTM planning
Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of MuleSoft and Agent Fabric
Partner with competitive PMM to deliver enablement content, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona.
Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.
Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics
Partner with Product, Marketing, and Sales executives on key sales plays & messaging, QBRs, and strategic leadership communications.
Serve as a trusted voice for the MuleSoft GTM in senior-level forums and customer executive briefings.
Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Enablement Ops to ensure consistent and aligned global execution.
Lead, coach, and develop a high-performing GTM PMM team.
Hire, onboard, and foster top talent; build clear career paths, development plans, and succession frameworks.
Foster a culture of clarity, speed, accountability, and inclusion—setting operating rhythms, goals, and regular review cadences.
Scale team impacts through clear ownership, streamlined processes, and strong cross-functional partnerships.