Senior Manager, Growth Marketing

Nymbus, Inc.

16d • $110,000 - $125,000 • Remote

About The Position

Nymbus is a leader in fintech, focused on reimagining banking with an award-winning modern core platform and cloud-based technology. They operate with an AI-first mindset, emphasizing collaboration, accountability, and execution. This is a remote-first company, with some travel required for client visits or meetings. Working hours primarily align with the Eastern Time Zone, and candidates in Eastern or Central time zones are preferred.

The Sr. Manager, Growth Marketing is responsible for net new member and customer growth for Nymbus Labs launch brands. This senior strategic role manages the full acquisition funnel for new financial brands, from building awareness to driving conversion. The role owns the pre-launch and launch customer journey, handing off to the Lifecycle team upon conversion. It's a player-coach position that involves architecting go-to-market strategies, building demand from scratch, and executing with hands-on precision. The role requires performance marketing rigor, including CAC/ROAS/LTV analysis, structured optimization, and measurement infrastructure. Fluency in both B2C and B2B marketing, high autonomy, executive-level client advising, and the use of AI are essential.

Requirements

• 6+ years of experience in acquisition marketing, demand generation, or performance marketing with direct ownership of full-funnel strategy and significant media budgets.
• Full-funnel expertise: experience building brand awareness for brands launching without equity, creating consideration programs, and driving conversion at scale.
• Performance marketing orientation: thinking in CAC, ROAS, LTV, and conversion rate tradeoffs; building programs to be measured, tested, and optimized from day one.
• GTM strategy depth: experience architecting launch plans with competitive positioning, full-funnel audience targeting, channel theory, and measurable net new acquisition outcomes.
• Hands-on media fluency: paid search (Google, Bing), paid social (Meta, LinkedIn, TikTok), and programmatic end to end; strategy through execution through optimization.
• Strong analytical skills: GA4, Google Tag Manager, Looker/Data Studio, and platform-native analytics; able to govern measurement infrastructure across the full funnel.
• AI-native operator who uses AI actively in planning, research, analysis, and reporting as standard practice.
• Client-facing credibility: advising at the executive level, managing multiple brands simultaneously, and proactively bringing strategy.
• Equally fluent in B2C and B2B: able to adapt full-funnel strategy, targeting, and channel approach across consumer and commercial audiences.
• Highly autonomous: sets direction, identifies problems, and drives solutions without waiting for instruction.

Nice To Haves

• Financial services or fintech experience is a plus.

Responsibilities

• Drive net new member and customer growth for Nymbus Labs launch brands.
• Own full-funnel acquisition strategy: brand awareness, consideration, and conversion, from pre-launch through sustaining growth programs.
• Serve as the strategic authority on GTM and acquisition investment across the funnel, advising clients at the executive level on channel sequencing, budget allocation, and performance.
• Translate client business goals into measurable acquisition strategies with defined targets at every funnel stage, from share of voice to net new growth.
• Develop proactive recommendations that anticipate client needs and identify growth opportunities.
• Navigate B2C and B2B acquisition contexts with equal fluency, adapting full-funnel strategy to each brand's audience and commercial model.
• Build full-funnel demand strategies from zero — standing up brand awareness and share of voice, creating consideration, and generating conversion-ready intent.
• Develop brand awareness programs that establish credibility and prime audiences for direct response.
• Develop pre-launch positioning, messaging frameworks, and audience segmentation strategies.
• Define full-funnel KPIs, growth targets, and measurement architecture.
• Architect go-to-market acquisition strategies grounded in competitive positioning, full-funnel audience targeting, channel theory, and launch sequencing.
• Build launch plans that phase budget, channels, and creative across awareness, consideration, and conversion stages.
• Own media strategy end to end across the full funnel: channel selection, budget allocation, audience targeting, and creative direction.
• Execute and manage campaigns hands-on, build structures, configure targeting and bidding, write briefs, manage creative trafficking, and oversee QA across paid search, paid social, programmatic, and affiliate.
• Manage media budgets with precision, pacing, reallocation decisions, and scenario planning.
• Run structured optimization cycles across all programs, bidding, targeting, creative, and landing page, with root-cause analysis.
• Apply a performance marketing lens at every funnel stage: CAC, ROAS, LTV, and conversion rate tradeoffs inform decisions.
• Govern campaign measurement infrastructure, UTM architecture, pixel/tag management, attribution, and analytics, and translate performance data into executive-ready insights.
• Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.
• Champion new platform capabilities and automation opportunities that create strategic advantage for clients.
• Share learnings and continuously raise the bar for how the team uses AI to think faster, plan smarter, and deliver more.

Benefits

• $110,000 - $125,000 Annual Salary
• Annual Cash Bonus and Equity Options commensurate with the role level and experience
• 100% Remote
• 401(k) plan
• Insurance - Health, Dental and Vision
• Flexible Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed