Senior Manager, Growth Marketing, Mobile

Begin

5d • $125,000 - $150,000 • Remote

About The Position

As Manager, Growth Marketing, you will own the growth strategy for Begin's digital app product lines, HOMER (learn-to-read program) and codeSpark (learn-to-code program), driving sustainable subscriber growth across the entire customer lifecycle. You'll lead initiatives spanning user acquisition, activation, engagement, retention, and monetization, ensuring every stage of the customer journey contributes to long-term growth and lifetime value.
This is a highly cross-functional role that sits at the intersection of Marketing, Product, Data, Creative, and Engineering. You'll identify growth opportunities, build scalable experimentation programs, optimize performance across paid and owned channels, and use data to inform strategic decisions.
You're equally comfortable defining growth strategy and rolling up your sleeves to launch campaigns, analyze performance, and iterate quickly. You understand subscription businesses, mobile growth, and how to balance rapid experimentation with thoughtful, sustainable scaling.

Requirements

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps.
• Experience managing paid acquisition across Meta, Google App Campaigns, Apple Search Ads, TikTok, and additional performance channels.
• Experience with subscription-based consumer businesses.
• Strong understanding of mobile growth, retention, engagement, and monetization strategies.
• Experience developing experimentation frameworks and A/B testing programs.
• Strong analytical skills with experience using analytics and BI tools such as GA4, Looker, Amplitude, Mixpanel, or similar.
• Familiarity with AppsFlyer (or equivalent), SKAdNetwork, ATT, and modern mobile measurement.
• Experience managing meaningful marketing budgets and optimizing toward growth efficiency and ROI.

Nice To Haves

• Have built and scaled growth programs for mobile consumer subscription products.
• Think beyond acquisition and understand growth across the entire customer lifecycle.
• Have hands-on experience managing performance marketing across Meta, Google, Apple Search Ads, TikTok, and other digital channels.
• Understand subscription economics and optimize for long-term lifetime value.
• Have partnered closely with Product teams on activation, onboarding, retention, and monetization initiatives.
• Love experimentation and have experience building structured testing programs.
• Are highly analytical and equally comfortable diving into dashboards or presenting executive-level insights.
• Move quickly, embrace iteration, and use data to guide decisions.
• Collaborate exceptionally well across Marketing, Product, Engineering, Creative, and Analytics.
• Balance short-term growth opportunities with long-term brand and business health.
• You believe growth is about creating lasting customer value—not simply acquiring more users.
• You're energized by solving complex growth challenges through experimentation, data, creativity, and cross-functional collaboration.
• You think in systems, continuously looking for ways to improve acquisition, activation, engagement, retention, and monetization together.
• You're deeply curious about customer behavior and motivated by building products that families love and continue to use over time.
• Most importantly, you're excited to help scale a mission-driven company that supports parents and helps children learn and grow.

Responsibilities

• Develop and execute the overall growth strategy across the mobile customer lifecycle—from acquisition through retention and expansion.
• Identify and prioritize the highest-impact growth opportunities across marketing, product, and customer experience.
• Build scalable growth systems that improve efficiency while accelerating sustainable subscriber growth.
• Partner with Product to drive product-led growth initiatives and improve activation and engagement.
• Continuously identify new channels, partnerships, and growth levers to expand reach and diversify acquisition.
• Own performance marketing across key acquisition channels, including: Meta, Google App Campaigns, Apple Search Ads, App Store Optimization, TikTok, DSPs and Programmatic partners, Affiliate and influencer partnerships, Emerging paid and organic growth channels.
• Optimize campaigns for quality subscribers, lifetime value, and efficient growth—not simply installs.
• Drive creative strategy for user acquisition.
• Drive CRM strategy and influence product engagement and retention by partnering closely with CRM Operations, Product, and Engineering teams: Optimizing onboarding and first-time user experiences, Increasing activation and habit formation, Improving subscription conversion and renewal, Driving re-engagement initiatives, Supporting referral and advocacy programs, Identifying opportunities to increase customer lifetime value.
• Build a culture of rapid experimentation by leading structured testing across: Creative concepts, Messaging, Audience targeting, Bidding strategies, App Store Optimization (ASO), Onboarding flows, Pricing and trial experiences, Lifecycle messaging, Product growth initiatives.
• Develop clear testing roadmaps, measure impact, and scale successful learnings across the business.
• Obsess over the end-to-end journey — from impression to trial to subscription to retention.
• Partner with Product and Engineering to: Improve landing page conversion (web), Optimize trial-to-subscription flows (mobile), Design and execute A/B tests.
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
• Collaborate with Data teams to: Refine attribution models (web + mobile), Ensure accurate event tracking, Improve measurement frameworks.
• Maintain fluency in: Google Analytics, Looker (or similar BI tools), Mobile attribution platforms (e.g., AppsFlyer), SKAdNetwork and iOS privacy changes (ATT).
• Translate performance data into actionable insights and clear executive-level communication.
• Drive Creative strategy and develop high-performing assets: Video, Static, UGC-style content, Story-driven concepts tailored to families and parents.
• Use performance data to guide creative briefs and iteration roadmaps, leveraging lean resources and AI.
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value.
• Build strong relationships with platform partners and manage agency/vendor relationships.
• Communicate results, learnings, and recommendations clearly across teams and leadership.

Benefits

• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed