Senior Manager, Group Brand Experience

Holley Performance • Nashville, TN

1d

About The Position

The Senior Manager, Group Brand Experience is responsible for defining, protecting, and elevating the Holley master brand and priority power brands across the enterprise. This role ensures that how we show up in the market — across campaigns, product launches, PR, social, and events — is cohesive, commercially relevant, and deeply authentic to our enthusiast community.

Serving as the strategic brand steward for the organization, this leader partners closely with Division Teams, Go-To-Market, Creative, and Executive Leadership to translate enterprise strategy into powerful brand expression. The role balances long-term brand equity building with near-term commercial impact, ensuring every major Holley moment reinforces our authority in performance and strengthens customer connection.

This is a highly cross-functional leadership role that sets the standards, frameworks, and governance that allow divisions to move fast while maintaining brand integrity.

Requirements

• 8+ years of experiencein brand strategy, integrated marketing, or brand leadership roles
• Proven ability to define and operationalize brand architecture within a multi-brand organization
• Experience leading integrated campaigns across paid, owned, earned, and experiential channels
• Strong background managing PR and/or brand agencies
• Demonstrated ability to influence cross-functional stakeholders without direct authority
• Commercial acumen — comfortable aligning brand strategy with revenue and product priorities
• Exceptional written and verbal communication skills, with the ability to shape narrative at the executive level
• Prior experiencebuilding or utilizing Digital Asset Management Systems

Nice To Haves

• Experience working in enthusiast-driven, performance, or lifestyle categories strongly preferred
• Experience in a multi-division or portfolio brand organization
• Exposure to DTC/eCommerce environments
• Experience presenting to executive leadership

Responsibilities

• Own and evolve the Holley Group master brand strategy and positioning framework
• Define and maintain enterprise brand architecture across master brand, power brands, and legacy brands
• Develop and govern brand guidelines, voice standards, and visual identity systems
• Partner with executive leadership to refine long-term brand narrative and strategic positioning
• Ensure brand consistency and enthusiast authenticity across all divisions and customer touchpoints
• Lead brand direction and creative strategy fortop enterprise campaigns
• Provide brand oversight and messaging alignment fortopproduct launches
• Develop strategic campaign briefs in partnership with Divisions and GTM
• Ensure cross-channel cohesion across paid, owned, earned, events, and digital experiences
• Elevate priority launches and campaigns to reinforce power brand positioning
• Support evolution ofenterprise PR and earned media strategy
• Manage PR agency relationships, scopes of work, and performance expectations
• Align earned media support to product launches, events, and priority campaigns
• Establish crisis communications standards and escalation protocols
• Track earned media impact, share of voice, and reputation metrics
• Support development ofenterprise organic social and community engagement strategy
• Define and evolve the Social Media Playbook and governance framework
• Establish and guide social KPIs, reporting standards, and performance benchmarks
• Partner with central and platform teams to ensure alignment of social management tools and technologies
• Support Division Social Specialists through best-practice cadence and escalation guidance
• Lead brand positioning and communications strategy for flagship events and trade shows
• Ensure experiential marketing reflects master brand narrative and power brand priorities
• Align PR, content, and social amplification around key industry moments
• Elevate event storytelling to drive both brand equity and commercial momentum
• Own relationships with core brand, creative, and PR agencies
• Define strategic direction, scope of work, and performance expectations
• Manage and optimize enterprise brand and agency budgets
• Ensure agency output aligns with commercial priorities and brand standards
• Define and track enterprise brand health metrics 
• Synthesize insights on competitive brand positioning and industry trends
• Provide strategic perspective on brand performance and opportunities to leadership
• Continuously evolve frameworks to strengthen brand impact and differentiation

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees