Senior Manager, Global Meetings & Events

Snowflake•Dublin, CA

11d•$172,000 - $225,700

About The Position

The Senior Manager, Global Meetings & Events will build and advance Snowflake’s global meetings and events program. Reporting to the Senior Director, Global Travel & Expense and Events, this role will develop scalable sourcing strategies, supplier models, governance, and technology-enabled processes to improve how meetings and events are sourced and managed globally. The role leads strategic sourcing and commercial initiatives across event agencies, hotels and venues, production partners, destination management companies, event technology, and other strategic suppliers. It uses enterprise spend and demand to improve commercial outcomes, supplier performance, visibility, and consistency. The role also builds the infrastructure of a modern M&E program, including preferred supplier strategies, sourcing and contracting standards, service tiers, spend analytics, performance measurement, and self-service capabilities. Working with M&E Operations, Travel, Procurement, Finance, Legal, Marketing, Sales, and business stakeholders, the Senior Manager will transform M&E sourcing into a scalable, data-driven global program. Success includes developing the program, delivering measurable commercial value and savings, increasing spend and demand visibility, strengthening preferred supplier adoption and performance, improving sourcing and contracting efficiency, and enabling effective adoption of technology and self-service capabilities.

Requirements

8 or more years of experience in meetings and events, strategic sourcing, procurement, category management, program management, or related disciplines.
Significant experience sourcing meetings and events and negotiating with agencies, hotels and venues, production partners, DMCs, and other event suppliers.
Demonstrated experience leading complex RFPs, negotiations, supplier selections, and contracts.
Strong commercial and financial acumen, including experience with spend analysis, savings methodologies, and supplier economics.
Experience developing preferred supplier strategies and supplier performance programs.
Demonstrated ability to build scalable programs and lead complex cross-functional initiatives across multiple regions and business functions.
Strong executive communication and stakeholder-management skills, with the ability to influence in a highly matrixed global organization.
Strong analytical capabilities and the ability to translate data into business recommendations.

Nice To Haves

Experience building or transforming a global enterprise M&E program.
Experience with M&E technology, sourcing platforms, and self-service meeting solutions.
Experience developing global supplier strategies and governance models.
Experience applying automation, AI, or advanced analytics within M&E, Sourcing, or Procurement.
Experience working within a large, global technology organization.

Responsibilities

Develop and execute the global M&E program roadmap.
Establish scalable processes, governance, service tiers, sourcing thresholds, and decision frameworks across the M&E lifecycle.
Identify opportunities to simplify and standardize sourcing across regions and business functions.
Lead cross-functional initiatives advancing the future-state M&E operating model, including playbooks, tools, and self-service capabilities.
Drive adoption of processes and new ways of working through stakeholder engagement and change management.
Establish clear roles, responsibilities, and handoffs across strategic sourcing, program governance, and event planning and execution.
Lead strategic sourcing for complex and high-value M&E spend, including agencies, hotels and venues, production, DMCs, event technology, and other event-related categories.
Develop sourcing and preferred supplier strategies that leverage aggregate enterprise demand and increase purchasing power.
Lead complex RFPs, supplier evaluations, commercial negotiations, and contracting with Procurement, Legal, and business stakeholders.
Establish commercial frameworks, preferred terms, and supplier models that optimize cost, service, flexibility, and risk.
Develop supplier governance and performance management, including KPIs, SLAs, scorecards, business reviews, and escalation mechanisms.
Identify and deliver measurable savings, cost avoidance, negotiated value, and process efficiencies.
Establish commercial standards and controls for event-related spend, including pricing transparency, contract terms, payment structures, and cancellation protections.
Establish visibility into M&E demand, spend, supplier utilization, sourcing activity, and negotiated value.
Define and track program KPIs, including savings, supplier performance, sourcing cycle time, preferred supplier adoption, and compliance.
Translate data into actionable insights and recommendations for leadership and business stakeholders.
Use portfolio-level insights to identify opportunities for demand management, supplier consolidation, increased leverage, and program optimization.
Support the strategy, implementation, and adoption of M&E technology and self-service capabilities.
Identify opportunities to automate and streamline intake, sourcing, supplier selection, contracting, and reporting.
Apply AI and advanced analytics to improve sourcing decisions, supplier insights, spend visibility, and program efficiency.
Partner with cross-functional teams to drive adoption and measure the impact of new capabilities.
Advise event owners and business stakeholders on sourcing strategy, supplier selection, commercial considerations, and appropriate engagement models.
Build partnerships across M&E Operations, Travel, Procurement, Finance, Legal, Marketing, Sales, and regional teams.
Balance business requirements with enterprise standards, commercial objectives, risk, and scalability.
Communicate program performance, opportunities, risks, and recommendations to senior leadership.