Senior Manager, Global Marketing Technology

Western Union•New York City, NY

1d•$130,000 - $200,000•Hybrid

About The Position

This role leads the strategy, governance, and execution of Western Union’s global marketing and advertising technology stack. The Senior Manager will manage a growing team and act as the central orchestrator across Marketing, Data, Product, Engineering, and external partners to enable scalable, data-driven marketing capabilities. The position is responsible for defining and operationalizing the MarTech ecosystem globally, ensuring platforms across analytics, attribution, personalization, and activation are optimized, integrated, and delivering measurable business impact. Applicants must be currently authorized to work in the United States on a full-time basis. Western Union will not sponsor applicants for work visas for this position. Applicants must be based in New York City, Denver, Atlanta or Miami or willing to relocate to New York City, Denver, Atlanta or Miami to work from the New York, Denver, Atlanta or Miami office a minimum of three days a week. Western Union will not assist with relocation costs for this position.

Requirements

Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
5+ years of experience in MarTech, AdTech, Marketing Operations, or related fields
Proven experience managing and scaling marketing technology stacks in global organizations
Strong understanding of CDPs, CRM systems, attribution platforms, and analytics tools
Experience with data platforms such as Snowflake and integration frameworks (APIs, pipelines)
Familiarity with tools such as Adobe Analytics, Google Analytics, AppsFlyer, Salesforce Marketing Cloud
Strong stakeholder management and ability to operate in a matrixed environment
Demonstrated leadership capability with experience managing and scaling teams
Strong analytical mindset with the ability to translate data into business impact

Responsibilities

Define and evolve the global MarTech architecture across CDP, CRM, DSPs, analytics, attribution, and experimentation platforms
Evaluate, select, and onboard new technologies (e.g., CDPs, MMPs, personalization engines)
Rationalize vendor landscape to eliminate redundancy and optimize cost efficiency
Own the global MarTech roadmap, prioritization, and implementation across markets
Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
Drive alignment of global standards while enabling local market flexibility
Influence stakeholders across a highly matrixed organization without direct authority
Partner with global and regional teams to ensure consistent execution and scalability
Translate business requirements into scalable data flows and activation frameworks
Enable audience segmentation, targeting, and personalization at scale
Support lifecycle marketing and CRM orchestration initiatives
Collaborate closely with CDP platforms (e.g., mParticle, Segment) to drive activation use cases
Define and standardize attribution models (MTA, MMM, incrementality testing)
Implement global campaign measurement frameworks
Partner with analytics teams leveraging tools such as Google Analytics and Adobe Analytics
Translate insights into actionable optimization strategies to improve CAC, LTV, and ROAS
Lead implementation of core platforms including CRM (e.g., Salesforce Marketing Cloud) and MMPs (e.g., AppsFlyer)
Oversee API integrations and data pipelines, including Snowflake-based architectures
Ensure interoperability and seamless data flow across systems
Ensure compliance with global privacy regulations (GDPR, CCPA, and regional requirements)
Establish data taxonomy, naming conventions, and tagging standards
Define and implement consent management frameworks
Partner with Legal, Privacy, and InfoSec teams to mitigate risk
Manage global agency of record (AOR) and technology vendor relationships
Lead contract negotiations, performance reviews, and accountability frameworks
Optimize non-working marketing spend through vendor efficiency and consolidation
Drive adoption of MarTech platforms and processes across global markets
Develop training programs, documentation, and operational playbooks
Act as an internal evangelist for MarTech transformation and capability building