Senior Manager, Global Market Activation

Rockwell Automation•Milwaukee, WI

7d•Hybrid

About The Position

The Senior Manager, Global Market Activation leads the global execution of Rockwell Automation’s strategic technology partnerships, turning partner strategy into customer outcomes, pipeline growth, and revenue. The role works closely with Strategic Technology Partner Managers and coordinates cross-functional teams across Sales, Marketing, Business Units, Product Management, Customer Success, and regional organizations to commercialize joint solutions and accelerate market impact. The position develops scalable go-to-market programs, annual partner activation plans, and commercialization efforts for joint solutions. It coordinates execution across the Americas, EMEA, and APAC, supports regional sales leadership, and builds seller readiness through messaging, training, competitive positioning, industry use cases, and customer references. The role owns execution metrics including pipeline creation, partner-influenced revenue, customer adoption, campaign effectiveness, seller activation, and commercial launch success. The position reports to the Vice President, Market Access and follows a hybrid work schedule. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office. The listed work locations are Milwaukee, Wisconsin; Mayfield Heights, Ohio; Houston, Texas; or Weston, Florida.

Requirements

Bachelor's degree or equivalent years of relevant experience.
Legal authorization to work in the United States; the company will not sponsor employment visas for this opening.

Nice To Haves

10–15+ years in industrial automation, enterprise software, cloud, or technology ecosystems.
Experience with global technology alliances or strategic partnerships.
Strong go-to-market leadership across multiple regions.
Commercialization and product launch experience.
Cross-functional leadership without direct authority.
Executive presence with internal leaders and partner executives.
Ability to translate strategy into measurable business outcomes.
5+ years of experience with or from organizations such as Microsoft, AWS, NVIDIA, Cisco, Siemens, Schneider Electric, Honeywell, PTC, AVEVA, Salesforce, SAP, or similar companies.
Strength in strategic thinking, commercial execution, cross-functional influence, executive communication, program leadership, data-driven decision making, change management, organizational agility, and customer-centric thinking.

Responsibilities

Translate joint business plans into executable go-to-market strategies.
Develop annual activation plans for strategic technology partners.
Lead commercialization of new joint solutions.
Ensure consistent execution across the Americas, EMEA, and APAC.
Coordinate regional execution with sales leadership.
Drive sales plays, executive events, industry workshops, customer adoption, and pipeline acceleration.
Build scalable seller readiness in collaboration with Partner Managers, including plans, messaging, battle cards, training, competitive positioning, industry use cases, and customer references.
Own and track execution metrics, including pipeline creation, partner-influenced revenue, customer adoption, campaign effectiveness, seller activation, and commercial launch success.
Translate joint business plans consistently into regional execution and promote repeatable global go-to-market playbooks.
Strengthen collaboration across regions and functions and improve seller engagement and readiness.