Senior Manager, FP&A - New Business Initiatives

SuperOrdinary Talent•West Hollywood, CA

11d•Hybrid

About The Position

SuperOrdinary is seeking a strategic and commercially minded Senior Manager of Financial Planning & Analysis to serve as the finance partner to our new business initiatives. This role sits within the Finance organization and serves as both the forecast owner and a strategic advisor to commercial leadership, brand partners, and internal teams. The ideal candidate combines rigorous financial modeling, fluency in marketplace and channel economics, and executive-level communication skills to guide the business through new-channel launches and profitable scaling. This individual will act as a trusted advisor, ensuring leaders understand what the numbers say, what is driving them, and what to do about it, while aligning cross-functional teams to drive measurable commercial outcomes.

Requirements

6+ years’ experience in FP&A, corporate finance, strategic finance, or consulting, including time supporting a commercial, channel, or new-business P&L.
Experience within Consumer Packaged Goods (CPG) and eCommerce/marketplace businesses is strongly preferred, ideally both.
Understanding of TikTok Shop, Amazon, or marketplace economics OR strong analytical expertise with demonstrated digital commerce experience.
Experience owning budgets, forecasts, and month-end reporting cycles end to end.
Strong understanding of cash flow drivers, working capital, and cash flow forecasting.
Advanced Excel and financial modeling skills; experience with ERP and Financial Planning tools (e.g., NetSuite, OneStream) preferred.
Ability to communicate complex financial concepts to executive and non-finance audiences.
Analytical mindset with strong problem-solving capabilities and high attention to detail.
Comfortable working cross-functionally in a fast-paced, growth-stage environment.
Working knowledge of AI tools and how to apply them to financial analysis, reporting, and workflow automation.

Nice To Haves

Beauty or Personal Care exposure is a plus.

Responsibilities

Own the annual budget, quarterly reforecasts, and monthly close reporting for new business initiatives and emerging channel P&Ls.
Build and maintain bottoms-up, driver-based revenue models spanning units and velocity, price and promotion, GMV and take rate, affiliate and creator commissions, livestream hours, paid media spend, COGS and freight, returns, and contribution margin.
Deliver weekly and monthly variance analysis against budget and forecast, with clear commentary on the drivers behind each swing.
Partner with Accounting on month-end close, accruals, and revenue recognition for marketplace and commission-based revenue streams.
Maintain reporting packages and dashboards that give leadership a single source of truth on channel performance.
Manage and organize segmentation reporting for different business lines within the department.
Identify forecast risks and upside, quantify the P&L impact, and flag them before they land.
Provide financial recommendations to commercial leadership on how to enter, price, and scale new business initiatives and adjacent marketplace channels.
Build business cases for new business lines, platform launches, brand onboardings, and market expansions, including investment requirements, payback, and margin impact.
Run project-based financial analysis to provide strategic insights.
Educate executive and non-finance stakeholders on channel economics, unit margin, and the levers that move profitability, based on the latest trend and updates on different marketplaces.
Prepare board- and executive-level materials that translate financial results into a clear narrative and recommended actions.
Partner with the leadership team to evaluate new potential business initiatives — sizing the opportunity, pressure-testing assumptions, and modeling the profitability and cash impacts before commitments are made.
Conduct monthly and quarterly business reviews assessing performance by brand, channel, and SKU — including retail and DTC sell-through, marketplace fundamentals, trade and promotional spend, product margin, and content, affiliate, and livestream contribution.
Analyze return on trade promotion, retail media, creator, livestream, and paid media investment — net of discounts, returns, fulfillment, and inventory carrying costs — and recommend reallocation where returns lag.
Support long-range planning and multi-year channel roadmaps for emerging marketplace opportunities.
Collaborate closely with Accounting, Account Management, Creator, Paid Media, Livestream, and Operations teams to ensure planning assumptions reflect operating reality.
Help translate financial targets into clear priorities and KPIs for execution teams.
Stand up and strengthen FP&A processes, models, and data hygiene as new business initiatives launch and scale.