Senior Manager, Foodservice Sales & Commercial Operations

The Coca-Cola Company•Canada - ON - Ontario, ON

3d•Remote

About The Position

This posting is for a new role. Our vision is loved brands, done sustainably, for a better shared future. As a Senior Manager, Foodservice Sales & Commercial Operations, you’ll work to drive customer value creation through best-in-class market execution through our Broker Sales Agency. We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands in the North America Operating Unit (NAOU). This role is on the Juice & Dairy business unit, accountable for exciting brands such as Simply, Minute Maid, Fruitopia, Fuze Iced Tea and Fairlife Ultra Filtered milk.

Requirements

Bachelor’s degree in Business, Marketing, or related field; MBA or advanced degree preferred
5+ years of experience in commercial roles or account management, preferably with foodservice, CPG, or brokered sales channels.
Strong leadership, communication, and influencing skills, with the ability to manage cross-functional teams and external partners.
Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies is required.
Highly analytical and adept at translating data into actionable business insights.
Demonstrated success managing P&L, developing commercial strategy, and delivering business plan objectives.
Experience supporting or managing broker teams preferred
Must possess the ability to seek alternatives and recommend best solutions that gain all parties support and lead to win-win results.

Nice To Haves

This role is a fantastic opportunity for a CPG professional with a strong understanding of customers, brand strategies, shopper behavior and a proven track record executing customer marketing strategies.
The ideal candidate will be strategic, detail-oriented, and adept at managing relationships with both internal teams and external partners.

Responsibilities

Own delivery of the Annual Business Plan (Net Revenue, Gross Profit, Volume, Market Share, Trade, and OPEX) for Foodservice customers, ensuring strong execution through the broker network and stewardship of the end-to-end value chain across a complex, multi-stakeholder organization
Lead and manage broker partners responsible for customer relationships, providing strategic direction, performance management, and operational oversight to ensure consistent execution of sales and growth strategies
Develop and optimize product portfolio and pricing strategies to ensure competitiveness and margin objectives
Establish clear performance expectations, KPIs, and execution routines for broker teams, ensuring accountability and continuous improvement
Partner cross-functionally with internal Sales, Supply Chain, Innovation, Marketing, Finance, and other North America teams to align priorities, resolve operational challenges, and ensure successful execution of strategies
Monitor market, competitive, and performance data, translating insights into strategic recommendations and actionable plans for brokers to drive distribution, mix improvement, and market share growth
Manage and allocate trade investment and promotional funding through broker partners, ensuring disciplined execution aligned with brand pricing strategies and financial objectives
Identify and execute collaborative promotional and merchandising initiatives across our beverage portfolio, leveraging broker relationships to maximize category performance and customer profitability
Lead weekly, monthly, and annual customer and regional business planning with broker teams, incorporating the Voice of the Customer and operational insights into NAOU and Brand planning processes
Ensure strong communication flow and alignment between internal stakeholders and broker teams, enabling efficient execution across a networked Foodservice environment