Senior Manager, Field Medical Insights Analytics & Omnichannel Strategy

Bausch Health•Bridgewater, NJ

6d•$149,000 - $205,000•Hybrid

About The Position

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact. The field medical insights analytics and omnichannel strategy lead is responsible for playing an integral role on the extended field medical excellence team. The senior manager will bring Digital/CRM subject matter expertise to strategic medical education plans and have responsibility for ensuring the customer experience is optimized for key stakeholders: Health Care Professionals (HCP) and Medical Science Liaisons (MSLs). This role serves as a business partner in the development and pull-through of a differentiated and insights-driven customer experience. The role supports the Field Medical Affairs teams by leading the orchestration and alignment of touchpoints across the customer journey. This role will also be accountable for bringing expertise and leadership support to advance the Digital Transformation, Content Velocity and Launch Excellence key priorities. Specifically, developing and maintaining medical education multichannel planning strategic plans and engagement plan/experience designs, ensuring we reach our customers in the right channels with our medical education content to achieve our Scientific Objectives.

Requirements

MS or MA required
7+ years of relevant healthcare communications, omnichannel strategy/execution, and healthcare experience.
Experience in the Pharmaceutical / Biotech industry and/or Agency background with evidence of leading and working on data/insight analytics projects
Breadth of experience in omnichannel strategies, and advanced ability to define and measure successful medical engagement impact through digital approaches and innovative metrics
Advanced knowledge of the US and Global healthcare ecosystems, regulatory environment, and digital trends.
Advanced ability to synthesize customer, and market insights to drive strategic engagement planning
Proven ability to lead without authority and integrate cross-functional teams to deliver exceptional Customer Experience and build new capabilities

Nice To Haves

Veeva and Marketo certifications a PLUS

Responsibilities

Increase medical customer engagement with Omnichannel to enhance the quality, relevance, and impact of our medical interactions with healthcare professionals (HCPs), patients, and other key stakeholders across all touchpoints through the creation and adoption of digital medical capabilities
Proactively identify future capability needs based on evolving medical priorities, setting a strategic activation roadmap to deliver an omnichannel customer experience that maximizes medical impact.
Lead multichannel strategic design and provide CRM/Digital expertise in support of the Medical Affairs teams.
Drive the cultural and operational transformation across Medical, ensuring widespread adoption and successful implementation of our omnichannel and digital strategies.
Maintain a deep understanding of customer insights analytics, journey, and segmentation strategies - and apply them to CRM/Digital campaigns and programs.
Lead cross-functional team (Medical Affairs/Digital Lab/MABI/Agency) to design and implement ideal customer experience aligned to journey phases and medical education strategy.
Guide development of impactful and relevant in-field team tools and assets (medical aids, external facing materials, MSL emails).
Create business case, design, and lead proof of concepts/pilots for emerging digital capabilities for insight analytics.
Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Veeva, Email, Web, Mobile Apps, Social)
Leverages AI to synthesize field insights and analyze engagement metrics for real time strategy adjustments
Guide creative agencies to ensure the development of relevant, 1:1 creative and messaging, including CRM/Digital marketing best practices
Create and maintain omnichannel roadmap for Therapeutic Areas supported and review on a quarterly basis with Medical Affairs Leadership.
Socialize with cross functional teams supporting the initiatives to ensure proper resourcing and prioritization processes in place.