Senior Manager, Field Marketing

Workato•Palo Alto, CA

9d•$150,000 - $180,000

About The Position

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. We also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

Requirements

8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing
Experience owning and executing large-scale tradeshows and high-volume field programs
Demonstrated success driving pipeline and revenue through event programs
Experience managing budgets and forecasting ROI
Proven people manager with experience leading and developing direct reports
Experience in high-growth B2B SaaS environments
Familiarity with Salesforce and marketing automation platforms
Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems
Ability to operate both strategically and tactically
Exceptional cross-functional collaboration skills
Highly organized with strong project management capabilities
Strong executive presence and comfort presenting performance metrics to leadership
Passion for process improvement and scalable systems

Responsibilities

Own the global field marketing and tradeshow strategy aligned to revenue targets
Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs
Partner closely with Sales leadership to align event investments to territory and account priorities
Develop scalable playbooks for event planning, activation, and follow-up
Lead, mentor, and develop a team of 2 field marketing professionals
Personally manage high-impact tier-1 tradeshows and strategic events
Oversee execution of 12+ major tradeshows annually
Drive execution of hundreds of field and partner events per year
Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners
Build and manage event budgets with strong ROI discipline
Create standardized processes for planning, tracking, and post-event follow-up
Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement
Drive pre-event enablement and post-event follow-up rigor across Sales teams
Define and track KPIs including: Pipeline generated and influenced, Revenue attribution, Cost per opportunity, Event ROI, Meeting conversion rates
Deliver executive-level reporting and insights
Continuously optimize channel mix based on performance data
Leverage marketing automation and CRM systems to measure impact