Senior Manager, Field & Event Marketing

Handshake•San Francisco, CA

2d•$148,000 - $185,000•Remote

About The Position

The Sr. Manager, Field and Event Marketing is a senior, hands-on role on Handshake's Marketing team. You'll build and lead field marketing and events across two distinct business lines: our Careers business (enterprise employers and higher education institutions) and Handshake AI (researchers and leaders at frontier AI labs). You'll own end-to-end strategy and execution for marquee experiences — major conference presence, executive dinners, VIP and sporting events, workshops, and roundtables — all designed to build pipeline, deepen customer relationships, and accelerate deal cycles. You'll report to the Director of Field Marketing and work closely with executives and GTM leadership. The pace is fast and the expectations are high; we're looking for someone who's energized by that.

Requirements

6+ years of field marketing and events experience
Proven track record owning executive-tier programs: dinners, VIP experiences, conference strategy
Comfortable operating at a strategic level while staying close to execution
Strong project management skills and calm under pressure
Clear communicator across all levels of the organization
Actively uses AI tools to work smarter — whether that's drafting briefs, analyzing event data, building first-draft assets, or cutting time off repetitive tasks
Experience with Google Suite, SplashThat (or equivalent), Salesforce, Marketo/Eloqua/HubSpot/Pardot, and virtual event platforms (Hopin, Goldcast, Zoom Webinar)

Nice To Haves

ABM, demand gen, and high-touch executive program experience is a plus

Responsibilities

Set the strategic direction for field and events across both business lines, aligned to pipeline targets, retention goals, and revenue objectives
Lead a portfolio of event formats from concept through post-event ROI analysis
Act as a strategic partner to executives and GTM leaders on positioning, audience strategy, and how field programs connect to business goals
Continuously evaluate what's working, what we haven't tried, and where we can raise the bar — using AI tools to research trends, test ideas, and move faster
Manage a complex, multi-initiative calendar — making smart trade-offs and surfacing clear recommendations to leadership
Partner with Demand Gen, Content, Product Marketing, and Marketing Ops on integrated programs and assets, leveraging AI to accelerate content and asset production
Measure and report on field program ROI: attendee feedback, pipeline influence, deal acceleration, and engagement
Own and evolve our third-party event calendar, evaluating fit across both business lines
Travel at least once a month