Senior Manager, Field and Integrated Marketing Programs

Connor Group•Salt Lake, UT

5d•Hybrid

About The Position

The Senior Manager, Field and Integrated Marketing Programs will be responsible for producing major flagship events in the IPO and Private Equity space. Building from these events, they will create top-of-funnel digital campaigns to nurture and inform clients, prospects, and ecosystem partners. This role also involves overseeing a team of Field Event Coordinators who manage non-flagship events, and collaborating with Business Development, brand, content, and operations marketers.

Requirements

7+ years of B2B event marketing experience, including planning and management of signature, content-driven events.
Strong project management skills, with the ability to create and execute an event plan from ideation to completion.
Experience working with a CRM system or Marketing Automation Platform.
Sharp attention to detail.

Nice To Haves

Experience working in a professional services firm.
Bachelor’s degree or equivalent experience.

Responsibilities

Own annual planning for assigned Integrated Programs and regional field events.
Manage, train, and develop assigned Event Coordinators.
Help define how campaign and event ROI is measured in Salesforce, including net new leads and relationships generated.
Bring events to life that attract attendees meeting the Ideal Customer Profile (ICP), deliver insights, and create connections, owning the process from plan to execution through post-event strategy.
Develop relationships and lead co-marketing and event planning with ecosystem partner sponsors of flagship events.
Own campaigns and thought leadership strategy for Integrated Programs, repackaging and amplifying existing assets and partnering with SMEs to generate new insights.
Plan and track high-efficiency spend, and collaborate with Marketing Operations to ensure accuracy.