Senior Manager, Fan Experience

Monumental Sports & Entertainment•Columbia, WA

13d•Onsite

About The Position

Monumental Sports & Entertainment (MSE) is a major integrated sports and entertainment company that owns and operates several sports teams and media enterprises. They also manage venues and have partnerships for sports betting and esports. MSE is committed to providing first-class customer service, engaging with the community, building championship-level teams, and making data-driven decisions. They value leadership, teamwork, collaboration, transparency, respect, honesty, integrity, humility, innovation, and fun. The Senior Manager, Fan Experience will be responsible for designing and delivering the fan experience for all Washington Mystics home games and large-scale fan events.

Requirements

Bachelor’s degree or equivalent combination of education and event marketing experience.
3+ years of related marketing experience, ideally in event marketing.
Experience driving large scale event marketing efforts, including planning, execution, and reporting.
Highly organized with an ability to manage resources, budgets, and onsite personnel.
Ability to work effectively in a team environment as well as on an individual basis.
Outstanding verbal, written and interpersonal communication skills with internal and external customers.
Creative, innovative, and willing to propose solutions to challenges.
Strong work ethic and the capacity to handle multiple projects simultaneously.
Metric driven with the ability to draw insight from complex marketing data.
Strong proficiency with MS Office programs.
Ability to maintain confidential and/or proprietary information.
Ability to stand, sit, walk, reach, stoop, kneel, crouch or crawl, and lift 25+ pounds.
Flexibility to work evenings, weekends, and holidays as needed.
Ability to drive a marketing vehicle (van) as needed.

Nice To Haves

Experience working with a professional or college sports team preferred.

Responsibilities

Design and implement a Fan Experience Strategy aligned with business goals.
Create a series of Theme Nights to attract a diverse cross-section of current and future Mystics fans.
Collaborate with Marketing, Digital & Creative to create a Theme Night Go-To-Marketing Guide.
Manage sponsorship assets of Theme Nights, including all marketing materials.
Develop compelling Single-Game Ticket Offers and produce weekly reporting on sales.
Recruit, manage, and develop performance measurement tools for Brand Ambassadors.
Create Shoulder Events in both the pre-game and post-game window.
Produce a weekly Dashboard reporting on event sales.
Develop and implement the Game Day Tactical Plans for all home games.
Create and deploy a robust Fan Survey Program at Mystics home games.
Partner with various departments to ensure Fan Surveys are promoted.
Produce weekly dashboards that show fan and brand sentiment, along with an executive overview that provides recommendations.
Manage the Fan Experience budget and conduct monthly reconciliation meetings with Finance.
Other duties as assigned.