Senior Manager, Fan Experience

Monumental Sports & Entertainment•Washington, DC

21h•$80,000 - $90,000•Onsite

About The Position

Monumental Sports & Entertainment (MSE) is seeking a Senior Manager, Fan Experience to design and deliver exceptional fan experiences for all Washington Mystics home games and large-scale fan events. This role requires a positive, fan-focused, and customer-centric individual who can develop and implement strategies to enhance fan engagement and satisfaction. The Senior Manager will collaborate with various departments, manage budgets, and utilize data to drive decision-making, ensuring a first-class experience for all fans.

Requirements

Bachelor’s degree or equivalent combination of education and event marketing experience.
3+ years of related marketing experience, ideally in event marketing.
Experience working with a professional or college sports team preferred.
Experience driving large scale event marketing efforts, including planning, execution, and reporting.
Highly organized with an ability to manage resources, budgets, and onsite personnel.
Ability to work effectively in a team environment as well as on an individual basis.
Outstanding verbal, written and interpersonal communication skills with internal and external customers.
Creative, innovative, and willing to propose solutions to challenges.
Strong work ethic and the capacity to handle multiple projects simultaneously.
Metric driven with the ability to draw insight from complex marketing data.
Strong proficiency with MS Office programs.
Ability to maintain confidential and/or proprietary information.
Ability to stand, sit, walk, reach, stoop, kneel, crouch or crawl, and lift 25+ pounds.
Flexibility to work evenings, weekends, and holidays as needed.
Ability to drive a marketing vehicle (van) as needed.

Responsibilities

Design and implement a Fan Experience Strategy aligned with business goals.
Create a series of Theme Nights to attract a diverse cross-section of current and future Mystics fans.
Collaborate with Marketing, Digital & Creative to create a Theme Night Go-To-Marketing Guide that outlines the platform, provides brand look & feel direction, brand tone, and key activations.
Manage sponsorship assets of Theme Nights, including all marketing materials leading up to the game.
Develop compelling Single-Game Ticket Offers and produce weekly reporting on sales.
Recruit, manage, develop a performance measurement tools for Brand Ambassadors.
Create Shoulder Events in both the pre-game and post-game window.
Produce a weekly Dashboard reporting on event sales.
Develop and implement the Game Day Tactical Plans for all home games.
Create and deploy a robust Fan Survey Program at Mystics home games.
Partner with various departments to ensure Fan Surveys are promoted.
Produce weekly dashboards that show fan and brand sentiment, along with an executive overview that provides recommendations to address low performing areas.
Manage the Fan Experience budget and conduct monthly reconciliation meetings with Finance to ensure balanced budgets.
Other duties as assigned.