Marketing and Fan Experience Specialist - Athletics
About The Position
Under the general direction of the Associate AD, Marketing and Communications, this position is responsible for the marketing, promotions and fan experience for all sports; contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics; coordinates fulfillment of business sponsorships with Mustangs Sports Properties; provides oversight of the Mustang Kids Club and community outreach programs; coordinates the marketing and promotion for the Stampede Club; advises and coordinates the spirit group and cheerleaders; and coordinates with the Cal Poly Band for performances at Athletics events. The position works closely with campus groups to enhance student participation in sporting events and manages the internship program. The Department of Intercollegiate Athletics sponsors 22 sports at the NCAA Division I level. All sports compete in the Big West Conference except Football (Big Sky Conference), Wrestling and Men’s Soccer (PAC-12). Women's NCAA Division I sports programs include: basketball, volleyball, beach volleyball, soccer, softball, stunt, flag football, cross country, indoor track and field, outdoor track and field, tennis, and golf. Men's NCAA Division I sports programs include: football, basketball, baseball, cross country, golf, tennis, outdoor track and field, soccer, and wrestling. Currently, the following 8 sports are ticketed: football, men’s basketball, women’s basketball, women’s volleyball, baseball, men’s soccer, women’s soccer and wrestling.
Requirements
- Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and sports information areas.
- Knowledge of sales and marketing strategies typically used within intercollegiate athletics.
- Ability to coordinate media activities in conjunction with athletic events.
- Working knowledge of copyright and other applicable laws pertaining to publications and the media.
- Working knowledge of marketing and research techniques and methods.
- Ability to apply market research to identify communication needs and target audiences.
- Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
- Equivalent to graduation from a four-year college or university and three years of progressively responsible experience in marketing and public relations, or a related field.
- Possession of a valid driver’s license or ability to obtain by date of hire.
Nice To Haves
- A graduate degree in a related field may be substituted for one year of the required experience.
- Additional qualifying experience may be substituted for the required education on a year-for-year basis.
Responsibilities
- Responsible for the marketing, promotions and fan experience for all sports.
- Contributes to the development and implementation of marketing, game operations and promotional plans to enhance the brand and revenue of Cal Poly Athletics.
- Coordinates fulfillment of business sponsorships with Mustangs Sports Properties.
- Provides oversight of the Mustang Kids Club and community outreach programs.
- Coordinates the marketing and promotion for the Stampede Club.
- Advises and coordinates the spirit group and cheerleaders.
- Coordinates with the Cal Poly Band for performances at Athletics events.
- Works closely with campus groups to enhance student participation in sporting events.
- Manages the internship program.
Benefits
- health, dental and vision insurance
- retirement participation in the Public Employees' Retirement System
- educational benefits for eligible employees
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
