Assistant Director, Athletics Marketing & Fan Engagement

Florida Gulf Coast University•Lexington, MA

2d•Onsite

About The Position

The Assistant Director, Athletics Marketing & Fan Engagement assists in planning, coordinating, and executing marketing and promotional initiatives that enhance fan engagement, increase attendance, and support the overall brand and revenue goals of the athletics department. This position manages game-day entertainment elements, student engagement programs, grassroots marketing efforts, and social media content for assigned sports. FGCU is building a culture of curiosity, commitment and collaboration. We value employees who successfully work with others and drive positive change through critical thinking and decisive action. If you thrive in an environment of innovation, accountability and mutual respect, you will find a good home here.

Requirements

Six years of directly related full-time experience or a Bachelor’s degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
Professional experience in a higher education athletics department related to the position.
Experience operating a personal computer and proficient in Microsoft Office (Word, Excel, and Outlook).

Nice To Haves

Master's Degree from an accredited institution in an appropriate area of specialization.

Responsibilities

Coordinates and executes marketing and promotional plans for assigned sports to increase attendance, fan engagement, and overall visibility.
Manages the athletics mascot program, including scheduling appearances, coordinating events, and overseeing student mascot performers.
Coordinates and books national anthem performers, halftime acts, and other game-day entertainment, serving as the primary contact for participating groups and individuals.
Oversees and promotes the Dirty Birds student booster group through engagement initiatives, events, communications, and attendance-building efforts.
Organizes and supervises the athletics street team, including recruitment, training, scheduling, and implementation of grassroots marketing activities.
Serves as the secondary contact for student engagement partnerships and collaborates with campus departments and student organizations to promote athletics programs and events.
Creates and manages social media content including photography, video, graphics, and written content to support marketing objectives and fan engagement.
Assists with game-day marketing operations, promotions, and fan experience initiatives for home athletic events.
Monitors and assesses the effectiveness of marketing campaigns and promotional activities and provides recommendations for improvement.
Performs other duties as assigned to support athletics marketing, promotions, and fan engagement efforts.
Performs other job-related duties as assigned.