Senior Manager, Experience Strategy

OneMagnify•Detroit, MI

About The Position

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set our clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion. OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India. The Senior Experience Strategy Manager is the senior architect of integrated experience strategy at OneMagnify. You'll bring deep expertise and hands-on leadership to the most complex engagements across CX, CRM, SEO/GEO, web, social, content, UX, and data by defining the methodology, quality bar, and delivery frameworks that the practice builds from. You're the person in the room solving the hardest cross-channel orchestration problems for our B2B clients, and you'll shape how the practice grows: developing the service offering, hiring and mentoring strategists, and building client relationships at the senior level. This is a hands-on leadership role with equal parts craft, commercial accountability, and practice development. About You: You think in systems, not channels and you see the orchestration problem underneath the brief before anyone's named it You hold strong opinions on methodology and quality, and you set the standard for everyone around you You're as comfortable scoping an engagement and selling the approach as you are architecting the journey that delivers it You treat orchestration as a craft that compounds, not a deliverable that ships, and you know how to make that case to a client AI isn't a novelty in your workflow; it's how you develop strategy, stress-test assumptions, and move faster than the market expects You lead by building capability around you by hiring well, coaching deliberately, and creating the conditions where strategists get sharper

Requirements

8+ years in digital strategy, experience design, CX strategy, or integrated marketing with progressive responsibility across multi-channel engagements
3+ years of direct people leadership, including performance management, coaching, and team development
Track record solving complex, ambiguous strategy problems, not just implementing defined workstreams
Strong B2B experience, including buying committees, sophisticated sales cycles, and account-based approaches
Active, self-directed knowledge of AI tools applied to strategy and experience design
Outstanding communication and presentation skills: equally comfortable building a deck for a CMO and walking a MarTech team through a signal architecture
Strong understanding of CDPs, CRM (Salesforce, HubSpot), marketing automation, customer engagement platforms (Braze), and analytics tools
Strong understanding of SEO/GEO tools, CRO platforms, and digital experience platforms (Optimizely, Adobe, Sitecore)
Bachelor’s degree in marketing, business, communications, or related field, or equivalent experience

Responsibilities

Codify engagement-level problem-solving into reusable frameworks, templates, playbooks, and methodological standards that scale across the practice
Craft end-to-end customer journeys, experience blueprints, and cross-channel orchestration strategies
Define what behaviors trigger which responses, across which channels, architecting the signal logic that ensures the right message reaches the right person at the right time
Solve cross-channel coordination problems that don’t fit neatly into a template, developing new approaches where existing playbooks fall short
Partner with Paid Media, Creative, and Analytics teams on the hardest challenges where upstream/downstream handoffs break down
Embed AI-powered capabilities into client strategies: predictive audience modeling, generative content frameworks, intelligent journey routing, next-best-action logic, and AI-assisted performance diagnostics
Drive continuous innovation in how your work is developed and delivered by establishing prompt and workflow standards, and employing AI to increase speed, quality, and scalability
Build, lead, and develop a team of 4–6 experience strategists, owning performance management, career development, and team growth
Partner with department leadership on practice advancement, service offering development, and thought leadership
Support account teams on pitches, proposals, business development and strategic account planning