Senior Manager, Brand Strategy and Experience - Atlanta, GA

Cortland•Atlanta, GA

3d•Onsite

About The Position

Cortland is a leader in the multifamily sector, known for its forward-thinking approach and commitment to innovation and disciplined execution. The company focuses on building a best-in-class organization by empowering top talent. The Senior Manager, Brand Strategy and Experience will be responsible for bringing Cortland's brand vision to life across its multifamily portfolio. This role involves translating enterprise brand and experience strategy into actionable standards, programs, and playbooks for resident-facing and cross-functional teams. The position will manage the day-to-day execution of brand initiatives across various departments, oversee the voice-of-resident program, and ensure a consistent and differentiated experience at every customer touchpoint. The goal is to enhance resident satisfaction and retention, and strengthen Cortland's reputation in the multifamily consumer experience market.

Requirements

Bachelor's degree in Brand Management, Marketing, Industrial Design, or a related field, or an equivalent combination of education and work experience.
6–9 years of experience in marketing, brand management, or experience strategy roles, including some people or project leadership experience.
Experience delivering brand or resident/guest experience programs, ideally within real estate, hospitality, or consumer lifestyle sectors.
Demonstrated project management experience, including managing budgets, timelines, and multiple cross-functional or external partner relationships.
Strong analytical skills, with the ability to interpret consumer and resident data to inform clear, actionable recommendations.
Excellent verbal and written communication skills, with the presence and polish to engage senior stakeholders and cross-functional partners.
Ability to move fluidly between strategic thinking and hands-on, detail-oriented execution.
Demonstrated ability to build relationships and influence without direct authority across departments and levels.

Responsibilities

Support the VP in developing brand strategies, annual business plans, and multi-year roadmaps by managing timelines, deliverables, and stakeholder input.
Analyze consumer segmentation, resident insights, surveys, and data analytics to identify friction points and opportunities across the resident journey, translating findings into clear, prioritized recommendations.
Serve as the day-to-day liaison with operations, field teams, investments, marketing, and design, ensuring brand roadmaps are executed consistently and on schedule across the portfolio.
Own and report on key performance indicators tracking resident experience success — satisfaction scores, retention, online reputation — flagging trends and recommending action to the VP and cross-functional stakeholders.
Manage brand and experience initiatives from pilot through portfolio-wide rollout, keeping projects on time, on budget, and true to brand intent.
Track initiative-level contribution to community financial performance and incorporate learnings into future program design.
Orchestrate brand delivery across the full ecosystem — online, prospect funnel, and on-property execution and programming — auditing performance against brand standards and partnering with field teams to close gaps.
Build training content and facilitate enablement sessions that help onsite and community teams deliver a consistent, high-quality resident experience.
Collaborate with marketing and communications to ensure prospect- and resident-facing messaging stays aligned across all channels.
Plan and manage pilots for brand hallmarks, product and service innovations, and other experience initiatives — coordinating cross-functional partners and tracking results against goals.
Support the development of fresh engagement concepts and programming tailored to specific resident segments and asset archetypes.
Partner with product and technology teams to test and roll out improvements to digital touchpoints that reduce friction and increase resident engagement.
Champion the voice of the resident in day-to-day decisions, bringing survey data, reviews, and direct feedback into planning conversations across the organization.
Translate brand positioning into practical design and operating standards; review property-level creative concepts and provide guidance during renovations and new community openings to ensure alignment with brand and customer segmentation standards.
Manage day-to-day implementation of brand standards across the portfolio, escalating risks or inconsistencies to the VP as needed.