Senior Manager, Events - Too Faced Cosmetics

ELC Beauty LLC•New York, NY

22d

About The Position

Reporting to the Executive Director, Account & Trade Marketing, the Senior Manager of Events plans and executes Too Faced events. These include global retail concepts for regional execution, experiential consumer events, social media influencer events, retailer conferences, and other brand experiences. The role translates event strategy into thoughtful, on-brand programs, manages cross-functional partners and vendors, and ensures events are delivered on time and within budget. The role partners with the Executive Director to develop event strategies, manages the global events calendar and event development timelines, and oversees event execution from concept through post-event recaps. It also develops event briefs and internal assets, creates event packages and communications for global playbooks, maintains event offering decks for regional teams, and adapts and translates event materials into Spanish for Latinx markets. The Senior Manager manages production quotes and invoices, works with regional and commercial teams to tailor event strategies and assess in-store needs, and tracks event results to recommend improvements.

Requirements

7+ years of retail, beauty, experiential marketing, or special events experience.
Strategic thinking and strong business and financial acumen.
Strong project management skills and ability to manage many projects concurrently.

Responsibilities

Partner with the Executive Director to develop strategies for influencer events that drive content creation and EMV, retailer conferences that build buzz and brand/product awareness, and in-store events that drive sales.
Manage the global events calendar and maintain alignment across key stakeholders.
Manage event development timelines from concept through execution.
Manage event execution, including presenting concepts to stakeholders, maintaining timelines, coordinating vendors, supporting on-site setup and execution as needed, and leading post-event recaps.
Develop and manage event briefs and coordinate delivery of required internal assets.
Create comprehensive event packages and communications for global playbooks.
Maintain and distribute event offering decks to regional teams.
Manage production quotes and invoices within the department budget.
Translate event materials into Spanish and roll them out to Latinx markets; create custom Spanish event collateral in partnership with Marketing and Global Education.
Partner with regional teams to customize event strategy.
Partner with commercial teams to assess in-store event needs.
Align and communicate regularly with cross-functional teams to ensure effective information flow for event-related programs.
Review regional event proposals and provide recommendations for approval.
Track and communicate event results, identify learnings, and recommend improvements to strengthen future event strategy and deliver on-brand experiences.