Senior Manager, Employee Experience & Brand

Palo Alto Networks

2d•Hybrid

About The Position

At Palo Alto Networks®, the mission is to protect our digital way of life by thriving at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. The company fosters an environment where everyone has a voice and every idea counts, encouraging employees to do meaningful work alongside passionate colleagues. To be the cybersecurity partner of choice, Palo Alto Networks aims to trailblaze and shape the future of the industry, guided by values of Disruption, Collaboration, Execution, Integrity, and Inclusion. AI is integrated into all operations to augment individual impact. Collaboration is highly valued and thrives in person, with most teams working from the office full time, offering flexibility when needed. This model supports real-time problem-solving, stronger relationships, and precision for great outcomes.

Requirements

10+ years of experience blending Employer Brand, Recruitment Marketing, and Brand Experience.
Proven ability to translate business goals into human-centric stories and navigate complex, fast-moving environments.
Experience using metrics (sentiment, engagement, conversion) to guide strategy and demonstrate business impact.
Strong track record of partnering with and influencing senior stakeholders, including HR leadership and business executives.
Experiencing using AI to optimize work - content and/or operational

Nice To Haves

Ability to create a seamless consistency between what we tell the market and what employees experience.
Experience creating high-performing content that aids in hitting hiring targets.
Proven success in elevating company reputation and recognition as a top workplace via awards and sentiment scores.

Responsibilities

Reassess and rebuild the underlying Employee Value Proposition (EVP) strategy to ensure it differentiates Palo Alto Networks in a highly competitive industry
Design a unified content strategy that connects our external Employer Brand with our internal Employee Experience, ensuring a seamless consistency between what we tell the market and what employees experience.
Lead the editorial direction for external positioning of enterprise-wide campaigns (e.g., AI adoption, Cyber EVP, Women’s Month), ensuring a consistent narrative across all regions and platforms.
Provide strategic action plans in collaboration with regional leads to ensure outcomes are aligned, there is space for localization, and guardrails to allow for autonomy and scalability of local execution.
Cultivate authentic employee stories (e.g., diverse engineering profiles, Cyber EVP stories) that serve as 'proof points' of our culture.
Drive high-impact content projects, some driven by you, some through 3rd party content opportunities (The Muse, In Her Sight).
Be the producer for HQ, and provide best practice for global partners.
Evaluate and manage content creation vendors and agencies to scale production capabilities.
Establish KPIs and metrics that matter to show the employer brand influence on hiring outcomes. This should include social impressions, career site metrics, sentiment across multiple data sets, engagement, and conversation rates.
Own the strategy for external reputation channels (Glassdoor, LinkedIn), ensuring we are positioned to win top talent in a competitive market.
Partner with Global Talent Acquisition Leaders to ensure our narrative directly supports hiring goals.
Act as a responsive, collaborative partner to business units, ensuring deadlines are met and requests are handled with a service-oriented mindset.
Cultivate warm talent communities and how we might engage with them, ensuring the TA team is focused on the moments that matter in between, and our content serves to extend their relationship building reach.