Senior Manager, Brand Experience
About The Position
As a Senior Manager on the Brand Experience Team at Fanatics Betting & Gaming (FBG), you will play a key role in the strategic planning and execution of high-impact events designed to elevate our brand presence and deepen relationships with influencers, media, and clients. This role requires a blend of strategic insight, exceptional project management skills, and a passion for delivering luxury experiences and events. Reporting directly to the Vice President of Brand Experience, you will play an integral role on the team within the Fanatics Betting & Gaming organization and the wider Fanatics ecosystem.
Requirements
- Bachelor's degree in Marketing, Hospitality, Business, or a related field preferred
- Minimum of 7 years of experience in marketing, events, client engagement, hospitality, or corporate gifting
- Proven track record of managing large-scale events and VIP experiences; luxury experience preferred
- Experience building and leading a small team
- Exceptional project management skills with the ability to manage multiple events simultaneously
- Strong interpersonal and communication skills, with the ability to build relationships across all levels of an organization
- Exceptional attention to detail with a creative approach to crafting meaningful events and activations
- Proficiency in Google Suite, including Google Slides, with the ability to produce compelling presentation materials
- High level of professional integrity and discretion when handling sensitive information
- Ability to thrive in ambiguity, take initiative, and problem-solve proactively in a fast-paced, entrepreneurial environment where priorities evolve quickly
- Team-first mentality with a relentless drive to deliver exceptional experiences and a desire to continuously raise the bar
- Flexibility to work occasional evenings, weekends, and travel for events as required
Responsibilities
- Support and execute a cohesive events strategy aligned with brand identity and messaging, while enhancing overall brand visibility
- Build compelling, executive-ready decks and proposals for new initiatives that effectively communicate important information and recommendations to senior leadership and external stakeholders
- Manage select local activations from concept to execution, building toward full ownership and accountability at every stage
- Foster strong cross-functional relationships with internal teams — including VIP Marketing, Creative Studio, Loyalty, and Corporate — and external partners to drive seamless operations and flawless event execution
- Develop comprehensive toolkits and frameworks that establish consistent standards across business functions, while coaching partner teams on best practices
- Manage relationships with vendors, agencies, and partners to deliver high-quality events and experiences that reflect the FBG brand
- Manage and support premium gifting initiatives that reinforce brand image and deepen relationships with key audiences
- Oversee event budgets, maximizing impact through cost-effective solutions without compromising quality or brand standards; keep budgets and stakeholders updated in real time
- Maintain a well-organized library of event recaps and photography, accessible to key stakeholders
- Track and analyze event performance metrics to evaluate ROI and continuously refine future event strategies
- Maintain a strong command of brand voice and visual identity, ensuring consistency across all activations and touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
