Senior Manager, Editorial (Remote)

Weedmaps • Los Angeles, CA

1d • $142,625 - $160,249 • Remote

About The Position

Weedmaps is seeking a Senior Manager, Editorial to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis.

Requirements

• 8+ years of experience in editorial leadership, journalism, publishing, or content strategy.
• Experience leading editorial ecosystems across digital media and social channels.
• Strong understanding of audience development and content performance.
• Deep expertise in cannabis culture, products, and consumer behavior.

Responsibilities

• Define and evolve the Weedmaps editorial voice and storytelling strategy.
• Establish editorial standards across all content channels.
• Build recurring editorial franchises and scalable content systems.
• Serve as an authority on cannabis culture, audiences, products, and industry trends.
• Develop editorial calendars, content pillars, creator programming, and educational initiatives.
• Partner with Creative and Social teams to shape campaign narratives.
• Ensure editorial accuracy, integrity, and cultural relevance.
• Manage relationships with freelance writers, contributors, and editorial partners.
• Connect editorial initiatives across social, lifecycle, creators, and campaigns.
• Support strategic planning through audience and cultural insight.
• Lead and develop the editorial organization.
• Recruit, hire, mentor, and retain editorial talent.
• Conduct performance reviews and career development planning.
• Manage freelance and contributor relationships.
• Establish editorial governance and approval processes.
• Allocate resources to support business priorities.
• Influence content and audience strategy across the organization.
• Partner with executive leadership on long-term editorial direction.

Benefits

• Medical
• Dental
• Vision
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO
• paid sick leave
• company holidays (including a 2026 holiday shutdown)
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed