Senior Manager, Editorial Communications & Influence

NPR•Washington, DC

1d•$135,000 - $165,000•Hybrid

About The Position

A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR. NPR is evolving its communications function for the most consequential period in public media's history. In an era of shifting revenue models and technological change, media organizations have a unique opportunity to thrive by focusing on breakthrough journalism that truly resonates with modern audiences. NPR's journalism reaches audiences outside of our owned platforms through a wider, more fragmented set of channels than ever before — traditional press, creator and podcast networks, distribution platforms, industry conversations, events, and AI-driven discovery. The Senior Manager, Editorial Communications & Influence, plays a key role in how NPR's work breaks through across all of them. This is an NPR editorial role covered under the terms of the NPR Ethics Handbook. All editorial staff are bound by this guidance. Editorial staff are staff members who play a role in shaping the journalistic or creative direction of NPR's content, including events.

Requirements

7+ years in communications, PR, media relations, or audience strategy.
3+ years of experience inside a news, media, or content organization.
3+ years of experience managing communications professionals.
Proven track record of amplifying editorial work across multiple channels (press, creators, platforms, and events).
Direct experience operating within a 24/7 news cycle.
Willingness to work flexible hours, including weekends, as editorial events require.
Bachelor’s degree in Communications, Journalism, or a related field, or equivalent work experience.

Nice To Haves

Existing relationships within the podcast and audio creator community
Experience promoting TV or video journalism
Direct experience handling editorially sensitive coverage and high-profile newsroom dynamics
Background in the audio industry, press or creator-economy media

Responsibilities

Lead the strategy for amplifying NPR's journalism and talent, driving influence and recognition for the work and the people who make it.
Promote major investigations, exclusive interviews, and podcast launches through deep relationships with bookers, media-desk reporters, and consumer press.
Build influence by engaging podcasters, newsletter writers, and Substack creators to drive audience growth through cross-promotion and organic mentions.
Oversee Talent Relations to position NPR’s journalists as leading voices across external media and new platforms, ensuring alignment with editorial publicity.
Identify and pilot new ways to extend reach when traditional press isn't the right tool, including AI visibility and emerging distribution platforms.
Partner with leadership to direct NPR's event presence as a channel for creator relationships, talent visibility, and cross-promotion deals.
Build connections with newsroom leadership to support editorial moments that define the brand and provide narrative defense for coverage decisions.
Manage and mentor a team of publicists and talent professionals, setting a modern KPI framework that values influence over simple placement counts.