Senior Manager, Ecommerce

Set Active•Beverly Hills, CA

2d•$115,000 - $150,000

About The Position

The Senior Manager, Ecommerce leads SET Active's ecommerce strategy and digital growth, driving revenue, conversion, traffic, and customer experience. This role owns site merchandising, optimization, website operations, and performance analytics while partnering cross-functionally to execute launches, campaigns, and initiatives that support business goals. The Senior Manager, Ecommerce will leverage data, customer insights, and industry trends to continuously improve the digital experience and drive online growth.

Requirements

5+ years of experience in ecommerce, digital merchandising, or online retail, preferably within fashion, apparel, beauty, or lifestyle
Proven experience managing and growing a DTC ecommerce business and driving online revenue
Strong understanding of ecommerce merchandising, site optimization, conversion, and customer journey
Experience managing ecommerce platforms such as Shopify Plus or similar
Strong knowledge of Google Analytics, Shopify Analytics, and ecommerce reporting tools
Demonstrated ability to analyze sales, traffic, conversion, AOV, and other KPIs to identify opportunities and make data-driven decisions
Experience partnering cross-functionally with Marketing, Creative, Product, Buying/Merchandising, Planning, Operations, and Customer Experience teams
Ability to manage product launches, site updates, promotions, campaigns, and seasonal initiatives with accuracy and timeliness
Strong understanding of fashion ecommerce trends, digital customer behavior, and brand storytelling
Excellent project management skills with the ability to manage multiple priorities and deadlines
Strong attention to detail, particularly around product information, pricing, inventory, promotions, and site accuracy
Excellent communication and presentation skills; comfortable presenting performance insights and recommendations to leadership
Highly collaborative, proactive, and solutions-oriented mindset

Responsibilities

Own ecommerce revenue, conversion, AOV, and traffic KPIs
Develop an ecommerce and merchandising strategy based on brand priorities, user behaviors, and sales trends to drive CVR, UPT, and AOV while maintaining brand image and company goals
Develop and implement A/B testing plans as needed to identify which design and content changes will drive the highest engagement and conversions
Create, manage, and consistently evolve an ecommerce roadmap to implement new ideas, changes, and improvements
Test and optimize the site for all devices and user types
Incorporate SEO strategies and execute SEO best practices across site
Implement quarterly CRO sweeps
Partner closely with all teams (marketing, PD, planning) to ensure timeliness and accuracy of launches, promos and site updates
Identify growth opportunities and stay updated on industry trends
Stay abreast of competitive landscape and Shopify development to make improvements and further support the company and brand objectives
Manage, guide and lead E-Commerce Coordinator
Lead day-to-day operations of website, including managing products on the back end of the site, merchandising, uploading imagery, homepage content changeouts, and performing website audits
Manage and execute the launch of new drops, initiatives, landing pages, campaigns, markdowns and promotions
Launch products on the website, and work with Operations team to manage inventory, pricing, and product listings
Work cross-functionally with teams to ensure the website will have compelling content, product descriptions, copy, and visuals for timely launches
Work with developers and 3rd party vendors to manage and oversee e-comm roadmap and deliverables
Conduct regular website audits to identify and resolve any usability/technical issues or errors
Oversee website, navigation, and functionality for an engaging user experience
Ensure accurate and consistent language and branding across site
Identify, track, and resolve technical issues within our platform as well as propose and thoroughly test new functionality
Partner with CX and community teams to align with customer feedback and return reports to ensure the website messaging lends to decreased returns
Monitor key performance indicators (KPls) to assess e-commerce performance and initiatives, and lead on improvements to them
Report on and analyze day-to-day, WoW, MoM, and YoY performance metrics to oversee the growth and determine the ecommerce roadmap
Conduct weekly and monthly reporting to be shared with the greater team