Senior Manager, Donor Growth & Retention (14-month contract)

Make-A-Wish Canada / Rêves d'enfants Canada•Edmonton, AB

2d•Hybrid

About The Position

Make-A-Wish Canada is seeking a Senior Manager, Donor Growth & Retention for a 14-month contract position. This role is responsible for leading key mass fundraising programs and strategies to drive donor acquisition, retention, and long-term value. The position focuses on delivering integrated, data-informed campaigns and strengthening donor relationships to support sustainable revenue growth. The role emphasizes a collaborative, mission-driven leadership approach and can be based anywhere in Canada.

Requirements

Post-secondary education in fundraising, marketing, business, communications, or equivalent experience, training and education.
7+ years of progressive experience in direct response fundraising or performance marketing.
Proven ownership of revenue targets and budget management.
Experience leading multi-channel marketing and fundraising campaigns.
Strong knowledge of segmentation, CRM systems, and marketing databases.
Expertise in performance measurement (response, retention, conversion, donor lifetime value).
Experience in people leadership or leading cross-functional teams and vendors/agencies.
Strong strategic planning and revenue growth capabilities.
Advanced analytical, forecasting, and project management skills.
Excellent communication and stakeholder management abilities.
A clear Criminal Background Check is required.

Responsibilities

Lead the integrated fundraising strategies across direct mail, monthly giving, sweepstakes, Wish Gifts, and external partners.
Own the revenue targets, forecasting, and growth plans for these assigned programs.
Identify opportunities to scale programs, improve ROI, and grow donor revenue.
Develop and execute campaign plans, briefs, calendars, and testing strategies.
Use data and analytics to optimize campaigns (creative, audience, channels, frequency).
Support donor segmentation and contact strategies to target the right audiences effectively.
Contribute to building a structured donor lifecycle approach to improve retention and engagement.
Drive initiatives to increase donor lifetime value, including repeat giving and monthly conversion.
Identify and support opportunities to engage and grow higher-value mass donors, informing an evolving intermediate giving approach and strengthening the pipeline to major giving.
Demonstrate cross-functional leadership and collaboration, promoting a One Team, mission-driven culture.
Lead a team and manage their growth & development, as well as managing outside partners and vendors, ensuring strong performance and delivery.
Perform other duties as assigned.

Benefits

Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
A collaborative team environment where you feel valued and inspired
An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation & Wish paid hours
Annual vacation starting at three weeks & additional paid leaves
Work/life balance and flexibility
Hybrid working environment
Employee Wellness Program
Corporate discounts
Continuous learning, development and internal training opportunities
Fun employee activities, contests, and more!