Senior Manager / Director of Integrated Marketing

Fellow•San Francisco, CA

11d•Onsite

About The Position

Fellow is seeking a Senior Manager or Director of Integrated Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs. This includes integrated campaigns, the GTM calendar, Influencer Marketing, and PR. The role shapes how Fellow is perceived culturally, socially, and publicly, leading the earned + creator ecosystem to drive brand awareness, relevance, and business impact. The position sits at the intersection of brand, growth, and storytelling, translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels. The role is based in San Francisco, CA, with regular in-office presence required.

Requirements

6–12+ years of experience in integrated marketing, brand marketing, or growth marketing.
Proven experience leading Influencer Marketing and PR for premium consumer brands.
Strong track record of launching products and scaling integrated, earned-led campaigns.
Experience managing budgets, teams, and agency partners.
Strategic, creative thinker with strong operational discipline.
Deep understanding of influencer ecosystems, media relations, and cultural marketing.
Strong creative instincts with a sharp eye for design and storytelling.
Data-driven and comfortable using insights to guide decisions.
Exceptional communicator, relationship builder, and people leader.
Thrives in fast-moving, highly collaborative environments.

Nice To Haves

Experience in DTC or omnichannel retail.
Background in design-led, lifestyle, or premium home brands.
Passion for coffee, design, and elevating everyday rituals ☕️

Responsibilities

Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
Define campaign objectives, KPIs, and success metrics across the full funnel.
Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
Oversee influencer sourcing, outreach, contracts, budgets, and usage rights.
Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
Partner with Performance Marketing to leverage creator content for paid amplification.
Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.
Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
Manage PR agency partners and/or internal resources.
Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives.
Build and maintain strong media relationships across design, lifestyle, food & beverage, and business outlets.
Ensure PR storytelling is integrated with influencer, social, and campaign narratives.
Oversee execution of campaigns across owned, earned, and paid channels.
Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail.
Partner closely with Creative to bring campaigns to life with consistency and craft.
Drive flawless launch execution with clear timelines, milestones, and accountability.
Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels.
Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue).
Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies.
Build reporting frameworks that clearly communicate impact to leadership.
Manage 1+ direct reports and agency partners, with potential to grow the team over time.
Build scalable processes, playbooks, and calendars for integrated execution.
Serve as a key connector between Marketing, Creative, Product, E-commerce, Retail, and Operations.
Mentor and develop a high-performing, collaborative team.