Senior Manager / Director, Marketing and Communications

WeaveGrid, Inc.•San Francisco, CA

1d•Remote

About The Position

We are looking for a strategic, hands-on marketing leader to help define and scale the next phase of WeaveGrid’s B2B marketing function. This person will lead a broad marketing portfolio spanning positioning, product marketing, brand, communications, content, events, sales enablement, and targeted demand generation. This role also plays a key part in supporting fundraising and investor-facing communications, ensuring WeaveGrid's narrative is well-positioned with the investment community. This is a high-impact role for someone who can both shape strategy and execute with excellence. You will work closely with leaders across the executive team, Sales, Partnerships, Policy, Product, and Client Success to clarify how WeaveGrid shows up in the market and ensure our marketing directly supports enterprise growth. The ideal candidate is a strong B2B marketer and exceptional communicator who can translate complex technical, regulatory, and commercial topics into clear market narratives, compelling sales materials, and campaigns that reach the right utility, automotive, regulatory, and partner audiences.

Requirements

8+ years of experience in B2B marketing, product marketing, strategic communications, GTM marketing, or related roles
Experience in enterprise SaaS, climate tech, energy, mobility, infrastructure, utilities, automakers, or another complex technical or regulated market
Strong product marketing instincts, including positioning, messaging, launch planning, sales enablement, and proof-point development
Excellent writing and storytelling skills for executive, technical, and commercial audiences
Experience across several marketing disciplines, such as brand, communications, content, events, campaigns, demand generation, and sales enablement
Ability to operate strategically and hands-on in a lean, fast-moving environment
Strong cross-functional collaboration skills and comfort working with executives, sales, partnerships, policy, product, client success, and technical teams
Good judgment about what marketing work matters commercially

Nice To Haves

Experience marketing to utilities, automakers, and energy companies
Familiarity with EV charging, distributed energy resources, demand response, virtual power plants, load flexibility, grid planning, or customer energy programs
Experience supporting RFPs, enterprise sales cycles, strategic partnerships, or account-based marketing
Experience in external communications, including media relations, press strategy, executive communications, or agency management.
Experience working with PR agencies, events teams, freelancers, or external content partners
Experience helping executives develop thought leadership and market-facing narratives
Previous success in a high-growth start-up or scaling B2B company

Responsibilities

Lead WeaveGrid’s market narrative, messaging, and strategic marketing priorities
Refine WeaveGrid’s company narrative, category story, and differentiated positioning
Develop clear messaging for utility, automotive, regulatory, partner, investor, and executive audiences
Translate complex topics, including managed charging, grid flexibility, OEM integrations, customer enrollment, distribution value, and utility program design, into compelling market-facing narratives
Build the materials and messaging that help WeaveGrid’s commercial teams win
Create and maintain core sales and BD materials in partnership with RevOps, including pitch decks, solution briefs, case studies, one-pagers, RFP language, competitive narratives, and executive leave-behinds
Partner with Product, Sales, Partnerships, Policy, and Client Success to package WeaveGrid’s capabilities, customer outcomes, program launches, and proof points
Support go-to-market strategy for new products, partnerships, integrations, utility programs, and market expansions
Develop messaging, collateral, and competitive intelligence, including positioning benchmarks and battlecards, that help move strategic accounts through long, complex enterprise buying cycles
Ensure WeaveGrid shows up consistently and credibly in the market
Build and manage a focused content strategy tied to priority accounts, market moments, policy developments, industry events, and commercial goals
Turn internal expertise into external thought leadership, including articles, reports, webinars, conference narratives, LinkedIn content, speaking abstracts, and executive bylines
Partner with external agency support on media strategy, announcements, award submissions, and communications planning
Support company and partner announcements, customer launches, conference moments, and other market-facing communications
Build programs that reach and influence high-value audiences
Shape WeaveGrid’s event and conference strategy, including messaging, speaker preparation, collateral, follow-up, and account engagement
Manage conference opportunities, including speaking abstract submissions, panel preparation, and company representation at select industry events
Develop and distribute targeted campaigns across email, LinkedIn, partner channels, webinars, events, and sales outreach
Track performance and use learnings to improve future marketing programs
Bring structure and focus to a lean, high-impact marketing function
Create lightweight processes for launches, content planning, event execution, campaign follow-up, and sales enablement
Manage agency, freelance, and contractor support where needed
Balance strategic planning with hands-on execution across a broad range of marketing needs