Senior Manager, Direct Response Fundraising

National Alliance on Mental Illness•Arlington, VA

4d•Hybrid

About The Position

The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. This full-time position for Senior Manager, Direct Response Fundraising owns the planning, execution, and optimization of NAMI's national direct response fundraising program across mail, email, SMS, paid and organic social, and web, generating approximately $4M-5M annually in individual giving revenue. The role can be remote or based at NAMI Headquarters in Arlington, VA on a hybrid basis.

Requirements

Bachelor's Degree
5 - 7 years of related experience
Knowledge of best practice in fundraising and data management
Strong writing and editorial skills and a strong eye for detail. (Writing samples may be requested)
Strong project management skills, with ability to manage processes, prioritize and meet deadlines.
Working knowledge of donor databases (SalesForce strongly preferred), donation platforms (GoFundMe Pro strongly preferred), and other communication technologies, (MailChimp strongly preferred).
Highly proficient in Microsoft Office and ability to quickly learn new software, programs and systems.
Experience with basic design tools and WordPress is a plus.
Ability to maintain discretion
Strong analytical and critical thinking skills
Must pass background check

Nice To Haves

Experience with basic design tools and WordPress

Responsibilities

Manage a high-volume production schedule, workflow, and budget of NAMI's direct marketing consulting firm to develop and execute successful national print and email solicitations, including campaign testing, optimization, and performance analysis across channels, translating results into actionable recommendations.
Continuously evaluate and optimize direct response fundraising systems, workflows, and donor experiences using performance data and industry best practices.
Collaborate across departments, particularly with Finance and MarCom, to guarantee operational approvals, smooth functioning and optimize campaigns, build information bridges, and explore new opportunities for stewardship and fundraising.
Work with program staff to gain a strong understanding of NAMI's work and track organizational accomplishments/assets to develop appeal content, marketing materials and stewardship communications for NAMI donors and prospects.
Lead collaboration with vendors and explore in-house methods to best engage social media donors and fundraisers and maximize social media revenue.
Oversee and manage external vendors (printers, designers, mail house) to ensure the timely distribution of in-house development mailings.
Lead digital direct response fundraising efforts, including in-house email and social communications, paid and organic social media, and online advertising around cornerstone campaigns.
Own data-driven direct response infrastructure and analytics, including Salesforce campaign setup, tracking, attribution, reporting, and list optimization, in collaboration with Development Operations.
Utilize mail and email to oversee stewardship, retention (below $1,000), upgrade, and acquisition campaigns for NAMI's community of donors.
Manage digital new donor journeys and ongoing engagement flows.
Identify, cultivate, and steward donor relationships for use in fundraising campaigns, including testimonial solicitation, story development, content approvals, and ongoing donor engagement.
Grow NAMI's online giving presence through both paid and organic social media.
Other duties as assigned

Benefits

Generous and comprehensive Health, Dental, and Vision Plans
Paid Time Off: Vacation, Personal, and Sick Leave
Paid Parental Leave
403(b) retirement plan
Flexible Spending Accounts for health care, dependent care and commuter expenses
Life Insurance and Disability coverage paid by NAMI
Flexible Work and Telework programs
Professional Development Reimbursement program
A variety of wellness offerings to support team members
Employee Referral Program
The Employee Assistance Program (EAP) which provides support for personal and family problems common in contemporary life